Marketing Podcast: The Future of Search Marketing

My article two weeks ago, “The Diversification of Search (and Your Marketing Budget),” seems to be coming true faster than I had anticipated. In this marketing podcast with Dave Weatherholt, I detail the recent news of Microsoft increasing user privacy in the new Internet Explorer 10– and how that will impact business’s search engine marketing campaigns, like Google AdWords.

Download or listen below:

The Future of Search Marketing

Marketing Podcast: The Future of Search Marketing (4.4 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: Marketing With Yelp

Listen as Dave Weatherholt and I discuss small business marketing with Yelp. Since “Getting Down to Business” airs in Alaska, we focus on the Anchorage Yelp market, but these marketing tips can apply to any small business in any city. Here’s what we cover:

  • What Yelp is and what it does
  • The kinds of people who leave reviews on Yelp
  • The local pages Yelp provides for each city
  • What marketing opportunities Yelp offers your business

During the podcast, I also mention my recent article, “Yelp for Small Business Marketing“, which includes screenshots and more marketing tips.

Listen or download below:

Marketing With Yelp

Marketing Podcast: Marketing With Yelp (7.4MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

 

Marketing Podcast: 2012 Marketing Planning

For the first “Getting Down to Business” of 2012, Dave Weatherholt and I teamed up to talk small business planning. Dave covered some important financial steps every small business should take, while I focused on marketing tips to get your marketing plan in shape for the coming year. I’ve linked to the entire show, so enjoy an hour of Getting Down to Business!

Listen or download below:

Marketing Podcast: 2012 Marketing Planning

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

 

Marketing Podcast: Marketing into Headwinds

In Alaska, the Pebble Partnership has been marketing into the headwinds, faced with stiff opposition. This partnership is owned by two mining companies and is investigating the feasibility of mining one of the most significant discoveries in North America of copper, molybdenum and gold.

In this marketing podcast, learn how the Pebble Partnership addresses their opposition with a positive attitude and how it can help your business think about your competition. And get some great tips for growing grassroots marketing supporters, too.

Listen or download below:

Marketing into Headwinds

Download the Marketing into Headwinds MP3 file here. (7.4 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: Email Marketing

In this marketing podcast, I continue the subject of email marketing (with a dash of search engine marketing thrown in). Listen for some great email marketing ideas from both Dave Weatherholt and me.

Listen or download below:

Email Marketing

Download the Email Marketing MP3 file here. (7.4 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: Word of Mouth Marketing

In this marketing podcast, I talk about word of mouth marketing- the marketing strategy for getting referrals. Word of Mouth Marketing is the most powerful way to get new customers. Why do I think that and what can you do to improve your referrals? Listen to find out!

Listen or download below:

Word of Mouth Marketing

Download the Word of Mouth Marketing MP3 file here. (6.1 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: Farm Marketing & 4-H

Recently, my colleague David Weatherholt sponsored a young 4-Her raising a pig. He brought her on his radio show, “Getting Down to Business”(in Anchorage on Fox News Talk 1020), to discuss the adventures of young entrepreneurialism.

This topic inspired me to do my Marketing Matters segment on farm marketing. Just like with 4-H, farms need to keep their marketing fun and creative. I’ve had some experience with marketing farms. My brother’s family owns Legacy Farms Boer Goats, my niece and nephew show animals, and several of my acquaintance are farmers. In my podcast, there are many interesting tips that you can start applying today.

You don’t need to own a farm to enjoy this show, though. I’ve included David’s interview with Grace, the 4-Her, and many of my marketing ideas apply to any small business.

Listen or download below:

Farm Marketing and 4-H

Download the Farm Marketing and 4-H MP3 file here. (15.7 MB)

Small Business Podcast: Everything is Marketing

On David Weatherholt’s radio program “Getting Down to Business,” I explored further the concept that marketing is everything. Every interaction customer have with your business affects your brand. But what does “brand” mean?

A synonym for “brand” is “reputation.” It’s as simple as that. Everything you do, whether it be a traditional marketing interaction or not, affects your reputation. To your customers, marketing is everything you do.

Listen or download below for more examples and insight:

Everything is Marketing

Download the everything is marketing MP3 file here. (5.63 MB)

Making Change Simple

Keeping your small business marketing approach current with your customers

You know that the marketplace changes rapidly, and you have to change your business model with it. But how do you know which changes to make? It’s simple. Ask your customers.

In this small business marketing podcast, I discuss changing business strategy with David Weatherholt and Russell Ball. Russell successfully changed his marketing approach- and company name- to fit the needs of his marketplace. I detail how all small businesses can keep their fingers to the pulse of the marketplace by conducting simple, thorough research with their customers.

Listen or download below:

Small Business Marketing Research

Download the small business marketing research MP3 file here. (12.8MB)

Measure Your Marketing Podcast

I joined David Weatherholt on his weekly radio show “Getting Down to Business” to help his listeners measure their marketing. Listen to see how your small business stacks up! Then listen for our advice on improving your small business marketing. David and I both specialize in small business issues, because we know your issues are unique and require a different strategic focus from large companies.

Listen or download below:

Download the measure your marketing MP3 file here. (12.8MB)