Employees

Your Receptionist May Be Your Most Important Employee

In Small Business Marketing, Receptionists Are on the Front Line Receptionist positions are often considered entry-level with high turnover. Small businesses don’t spend much time training the receptionist, sometimes just giving her an admonition to be friendly and punctual. But from…

Read More

What NOT TO DO on LinkedIn

We have all seen cringe-inducing social media marketing posts that make us say, “WHY would they share THAT?” I think these mistakes are particularly embarrassing on LinkedIn, because it is a professional network. Businesses, brands and individuals should showcase themselves at their professional best.…

Read More

How to Take a Professional Headshot Photo

Most small businesses feature pictures of their team on their websites, social media platforms or even in their physical location. When customers see pictures of the business owner or your team, they will associate the quality of the picture with…

Read More

Marketing is easy when you’re awesome

A couple weeks ago, I published a post imploring businesses to be good. Being good is important for your business, though it might not make your marketing any easier. But what if your business is not just good, it’s awesome? Being…

Read More