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How to Defeat Writer's Block and Publish Interesting Content for Your Audience

How to Defeat Writer’s Block and Publish Interesting Content for Your Audience

There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…

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You Can Stop Marketing on Twitter Now - Unless Your Industry is Crypto

You Can Stop Marketing on Twitter Now – Unless Your Industry is Crypto

Twitter Drives Only 0.66% of all Website Visits New research into 3.25 billion website visits by GrowthBadger’s Kyle Byers shows that 6.44% of all web traffic comes from social media platforms like Facebook, Twitter, Reddit, etc. Facebook dominates as a…

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New Research Shows Facebook is Still the Most Important Social Platform for Driving Website Traffic

New Research Shows Facebook is Still the Most Important Social Platform for Driving Website Traffic

Facebook Drives 65.36% of All Social Media-Sourced Website Traffic, but Google Still Outpaces All Social In a survey of 3.25 billion website visits, GrowthBadger’s Kyle Byers discovered that Facebook is far and away the most effective social media platform for…

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This Hotel's Marketing Campaign Went from Quirky to Creepy Real Fast

This Hotel’s Marketing Campaign Went from Quirky to Creepy Real Fast

Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…

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When to Use a Facebook 'Page Likes' Ad Campaign (And When to Stop It)

When to Use a Facebook ‘Page Likes’ Ad Campaign (And When to Stop It)

Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…

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What to do if spammers give you bad recommendations on Facebook

What to Do if Spammers Give You Fake Recommendations on Facebook

Even Marketing Experts Make Mistakes Back in 2013, I had just given birth to premature twins who needed constant love and care. Given Murphy’s Law, that’s exactly when four spam Facebook accounts gave my business low-star reviews, wrecking my Facebook…

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When to Boost Facebook Posts (And When Not To)

When to Boost Facebook Posts (And When Not To)

This Popular Facebook Ad Type Gets Results – When Used Strategically Boosting a post is likely the most well-known of Facebook ad types because it is so ubiquitous. Every business receives notifications from Facebook encouraging them to boost individual posts.…

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Once Upon a Child's New Marketing Strategy Blends Online and In-Store Experiences

Once Upon a Child’s New Marketing Strategy Blends Online and In-Store Experiences

Small Business Marketing Case Study My favorite resale shop for kids clothes, toys and gear took a risk last year when it shifted focus from its popular Facebook brand page in favor of creating individual pages for each local store.…

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