It’s Election Day. You Won’t Read this Post.

Except you might read my post now that I’ve included a shameless mention of Election Day. When your customers are universally interested in an event or holiday, don’t change the subject. Work with it. Although cycles of celebration may not correspond with your business cycle, customers will disregard marketing communications that don’t fit with their interests […]

Build a Community of Customers with Facebook Sponsored Posts

Many small businesses have tried marketing with Facebook, and some have experienced lackluster results. If your business meets the characteristics described in my article “Is Facebook Right for Marketing my Small Business?,” Facebook can be successful for your business. The key strategy is to think of your efforts as building a community of customers (of both […]

Facebook as a Customer Service Tool

Have you ever had a customer reach out to you with a customer service issue on social media? Most businesses think of social media as only a marketing tool (if they think of these channels at all). But including social media in your customer service strategy could lead to happier customers who rave about your […]

Make it Easy for Customers to See Your Marketing Content

When marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is to always think about removing barriers to accessing the content. Let’s say you have a […]

Is Facebook Right for Marketing my Small Business?

Social media marketing can be a confusing area. There are many choices and intricacies involved in each platform. And there’s plenty of opportunity for wasting valuable marketing budget finding the right strategies for your small business! Let’s explore marketing with Facebook– when you should engage with this platform and when you can safely ignore it. […]

Marketing Your Personal Life on Facebook? Don’t.

In an apparent effort to raise advertising revenues, Facebook is now encouraging individuals to develop a marketing plan for their personal lives by advertising “important news” to their friends and family. Find that hard to believe? It happened to me just yesterday, when I shared the news I’m expecting. Here’s the picture proof (personal details […]

Why Facebook Marketing Still Matters

Facebook’s stock price plummeted on the news that 83 million of its user accounts are fake— either duplicates, spambots or (most interestingly) pet accounts. That’s 8.7% of Facebook’s 955 million monthly active users. Despite the market’s reaction to this news, Facebook marketing still matters. Why? Because Facebook marketing still works– if businesses do it right. If […]

Facebook Marketing Fills the Movie Theatre

Saturday morning, Cincinnati’s Esquire Theatre introduced little-known movie Moonrise Kingdom on Facebook. Saturday evening, from my observation, both showings of Moonrise Kingdom appeared to sell out. As my husband and I, who aren’t particularly ardent film buffs, took our seats in the crowded theatre, we discussed how glad we were that the Esquire’s Facebook page alerted us […]

The Diversification of Search (and Your Marketing Budget)

In the near future, Google might not be such a hot-shot in the web marketing world. “That’s crazy!” you might think. Indeed, Google has been the major research resource for the vast majority of web users. And today, Google still accounts for 66.2% of all search-engine use, with Bing-powered search a distant 29.1%. It seems that Google’s […]

Marketing Podcast: Facebook Timeline for Business

In this small business marketing podcast, learn some tips for marketing with the new Facebook Timeline and why I believe it’s a good marketing tool. For instance, businesses should change their cover image to match current marketing campaigns. Listen or download below: Marketing Podcast: Facebook Timeline for Business (3.1MB) This segment first aired during “Getting Down […]