A Really Limited-Time Offer

The department that writes marketing campaign headlines at Walmart clearly isn’t the same department that designs the automated app marketing: Make Mom Happy! Until Saturday, that is. After Saturday, Mom will have to fend for herself. Consider this weekly ad from Walmart a friendly reminder to always test your automated marketing, mail merge settings and other customer communications before they […]

Before Choosing a Business Name, Run it by a Teenage Boy First

Or you might miss unfortunate innuendo. Fallas looks like a perfectly fine name… until you say it out loud. This probably wouldn’t be my first choice when shopping for school uniforms. The “Teenage Boy” test might seem unconventional, but it could just save your marketing and branding from public ridicule.

Charity Cross-Promotion FAIL

Often, a good marketing strategy includes teaming up with a charitable organization. It’s a promotion that’s good for everyone– the charity receives donations for its cause; the business gets a great marketing message, and customers feel good about helping out. When crafting the marketing message, it’s important to be tasteful, use tact, emphasize the cause […]

Sales Promotion FAIL

Sales promotions are a popular part of the marketing mix. Sales promotions can be a great way to build awareness about your brand, reward loyal customers or just eliminate excess stock. Except this one. It is a sales promotion fail. I saw this 5% off book at an otherwise amazing independent bookstore in Columbus, OH. If […]