The department that writes marketing campaign headlines at Walmart clearly isn’t the same department that designs the automated app marketing: Make Mom Happy! Until Saturday, that is. After Saturday, Mom will have to fend for herself. Consider this weekly ad from Walmart a friendly reminder to always test your automated marketing, mail merge settings and other customer communications before they […]
Or you might miss unfortunate innuendo. Fallas looks like a perfectly fine name… until you say it out loud. This probably wouldn’t be my first choice when shopping for school uniforms. The “Teenage Boy” test might seem unconventional, but it could just save your marketing and branding from public ridicule.
Sales promotions are a popular part of the marketing mix. Sales promotions can be a great way to build awareness about your brand, reward loyal customers or just eliminate excess stock. Except this one. It is a sales promotion fail. I saw this 5% off book at an otherwise amazing independent bookstore in Columbus, OH. If […]