Marketing Podcast: Pinterest and Pilates

In this marketing podcast, Dave asks if a Pilates studio could use Pinterest in their small business marketing plan. I use this example to demonstrate how Pinterest could work for small businesses– and which businesses should just forget this social network altogether. Download or listen below: Marketing Podcast: Pinterest and Pilates (6.4 MB) This segment first […]

Marketing Podcast: Top Social Media Networks

Russell Ball guest-hosted “Getting Down to Business” when we discussed today’s top social media networks and how they fit into your small business marketing plan. Listen for specific marketing advice on Twitter, LinkedIn and more. Download or listen below: Marketing Podcast: Top Social Media Networks (3.2 MB) This segment first aired during “Getting Down to Business” […]

Today’s Top Social Media Networks

As a marketing consultant, businesses often ask me which social media networks they should include in their marketing plans. The number of social media networks is skyrocketing beyond yesterday’s trifecta of Facebook, Twitter and LinkedIn (although those are still the top three!). It can be dizzying to learn about these networks, let alone to decide […]

Marketing Podcast: The Future of Search Marketing

My article two weeks ago, “The Diversification of Search (and Your Marketing Budget),” seems to be coming true faster than I had anticipated. In this marketing podcast with Dave Weatherholt, I detail the recent news of Microsoft increasing user privacy in the new Internet Explorer 10– and how that will impact business’s search engine marketing […]

Marketing Podcast: Facebook Timeline for Business

In this small business marketing podcast, learn some tips for marketing with the new Facebook Timeline and why I believe it’s a good marketing tool. For instance, businesses should change their cover image to match current marketing campaigns. Listen or download below: Marketing Podcast: Facebook Timeline for Business (3.1MB) This segment first aired during “Getting Down […]

Marketing Podcast: Marketing with Foursquare

Earlier this month, I joined Dave Weatherholt on his radio program to discuss small business marketing with the social media site Foursquare. My recent article on marketing with Foursquare delved into the topics of claiming your venue and various marketing opportunities for small businesses. In this podcast, I go further into creating specials and the […]

Marketing Podcast: Marketing With Yelp

Listen as Dave Weatherholt and I discuss small business marketing with Yelp. Since “Getting Down to Business” airs in Alaska, we focus on the Anchorage Yelp market, but these marketing tips can apply to any small business in any city. Here’s what we cover: What Yelp is and what it does The kinds of people […]

Marketing Podcast: 2012 Marketing Planning

For the first “Getting Down to Business” of 2012, Dave Weatherholt and I teamed up to talk small business planning. Dave covered some important financial steps every small business should take, while I focused on marketing tips to get your marketing plan in shape for the coming year. I’ve linked to the entire show, so […]

Marketing Podcast: 5 Tips for Writing Marketing Copy

Listen to this marketing podcast to learn five great tips for writing marketing copy, whether you’re writing for print, radio or the web. I give real-life examples from real estate, technology and more. Listen or download below: Download the Marketing Tips MP3 file here. (4.5MB) This segment first aired during “Getting Down to Business” on […]

Marketing Podcast: SEO Roundtable

Dave Weatherholt handed me the reins to talk about search engine optimization (SEO) during this month’s “Getting Down to Business” radio show. I was joined by fellow SEO expert Steve Volz of Alaska Search Marketing. In this 30-minute podcast, learn some of the basics of SEO like: The history of search engines What does it […]