Marketing Podcast: Pinterest and Pilates

In this marketing podcast, Dave asks if a Pilates studio could use Pinterest in their small business marketing plan. I use this example to demonstrate how Pinterest could work for small businesses– and which businesses should just forget this social network altogether.

Download or listen below:

Pinterest and Pilates

Marketing Podcast: Pinterest and Pilates (6.4 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: Top Social Media Networks

Russell Ball guest-hosted “Getting Down to Business” when we discussed today’s top social media networks and how they fit into your small business marketing plan. Listen for specific marketing advice on Twitter, LinkedIn and more.

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Top Social Media Networks

Marketing Podcast: Top Social Media Networks (3.2 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Today’s Top Social Media Networks

As a marketing consultant, businesses often ask me which social media networks they should include in their marketing plans. The number of social media networks is skyrocketing beyond yesterday’s trifecta of Facebook, Twitter and LinkedIn (although those are still the top three!). It can be dizzying to learn about these networks, let alone to decide if they make marketing sense for your business.

Based on my experience, here’s a quick primer on today’s top social media networks (and if they might fit into your social media marketing).

Facebook

Brand with personality and loyal customers, like locally-owned shops, thrive on Facebook, where showing your friends you ‘like’ a brand is part of your online persona. Engage fans with quick polls, contests, pictures, videos and the occasional special deal. If you invest in Facebook advertising, also invest the time to make your Facebook Page a “hangout” for customers. For some ideas, here’s a podcast with Facebook Marketing Tips.

Twitter 

Most apparently, people who know things find their home sharing that knowledge on Twitter– speakers, authors, scientists, journalists, software engineers and other subject-area experts. Brands connect with these influential customers to grow loyalty and get publicity, like Morton’s Steakhouse did in their famous airport delivery to a Twitter follower. Learn some Twitter lingo with this article, “Should I be on Twitter?

LinkedIn 

Professionals mull around LinkedIn, connecting with friends and colleagues while seeking new clients, new jobs or endorsements. Many companies successfully use LinkedIn as a recruiting tool.

Pinterest 

With a user-base that is overwhelmingly female, Pinterest is a visual site for collecting virtual pin-boards of things that interest you. Brands must carefully join these conversations– promoting oneself too obviously will ensure your “pins” are ignored. If Pinterest users sound like your customer base, engage them with stories and environments that subtly include products and services.

YouTube 

Although this video-sharing site doesn’t fit the conventional definition of “social media,” it can be crucial for hosting and sharing videos of interest to your network. Now, these videos can also be repurposed with Google AdWords. For businesses with interesting, funny or informative content, such as veterinarians or resorts, video can be a powerful marketing tool.

Yelp

Restaurants and, increasingly, other local service businesses definitely belong on Yelp. This review site’s diligent work in building a community of reviewers and users paid off– Yelp will power Microsoft’s Bing local results, and this fall it will become part of Apple’s Maps application on the iPhone and iPad. For a more detailed look, see my article, “Yelp for Small Business Marketing.”

TripAdvisor

If you are in the travel business, have you looked up your TripAdvisor reviews? If your reviews aren’t stellar, you can partner with TripAdvisor through their business listings– and even if they are, you may want to offer special offers or appear at the top of search results.

Instagram

This picture-sharing network was recently purchased by Facebook, but it’s still a force in its own right. Users subscribe to others’ photo streams, including brands they like or find interesting. Instagram has an interesting look at how some brands are using their network.

On October 5 in Anchorage, I’ll be joining some of Alaska’s top small business leaders for the Getting Down to Business® Conference. In my “Marketing Matters: Social Media” workshop, we’ll discuss the top social media networks, which ones should have a place in your marketing plan and how to tell if they are profitable. I’ll make the complex and diverse world of social media clear with straightforward explanations and common-sense examples. If you’re a small business in Alaska, you’ll want to stay-tuned for conference details.

Marketing Podcast: The Future of Search Marketing

My article two weeks ago, “The Diversification of Search (and Your Marketing Budget),” seems to be coming true faster than I had anticipated. In this marketing podcast with Dave Weatherholt, I detail the recent news of Microsoft increasing user privacy in the new Internet Explorer 10– and how that will impact business’s search engine marketing campaigns, like Google AdWords.

Download or listen below:

The Future of Search Marketing

Marketing Podcast: The Future of Search Marketing (4.4 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: Facebook Timeline for Business

In this small business marketing podcast, learn some tips for marketing with the new Facebook Timeline and why I believe it’s a good marketing tool. For instance, businesses should change their cover image to match current marketing campaigns.

Listen or download below:

Facebook Timeline for Business

Marketing Podcast: Facebook Timeline for Business (3.1MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: Marketing with Foursquare

Earlier this month, I joined Dave Weatherholt on his radio program to discuss small business marketing with the social media site Foursquare. My recent article on marketing with Foursquare delved into the topics of claiming your venue and various marketing opportunities for small businesses.

In this podcast, I go further into creating specials and the kinds of specials various businesses should use.

Listen or download below:

Marketing With Foursquare

Marketing Podcast: Marketing With Foursquare (6.1 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: Marketing With Yelp

Listen as Dave Weatherholt and I discuss small business marketing with Yelp. Since “Getting Down to Business” airs in Alaska, we focus on the Anchorage Yelp market, but these marketing tips can apply to any small business in any city. Here’s what we cover:

  • What Yelp is and what it does
  • The kinds of people who leave reviews on Yelp
  • The local pages Yelp provides for each city
  • What marketing opportunities Yelp offers your business

During the podcast, I also mention my recent article, “Yelp for Small Business Marketing“, which includes screenshots and more marketing tips.

Listen or download below:

Marketing With Yelp

Marketing Podcast: Marketing With Yelp (7.4MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

 

Marketing Podcast: 2012 Marketing Planning

For the first “Getting Down to Business” of 2012, Dave Weatherholt and I teamed up to talk small business planning. Dave covered some important financial steps every small business should take, while I focused on marketing tips to get your marketing plan in shape for the coming year. I’ve linked to the entire show, so enjoy an hour of Getting Down to Business!

Listen or download below:

Marketing Podcast: 2012 Marketing Planning

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

 

Marketing Podcast: 5 Tips for Writing Marketing Copy

Listen to this marketing podcast to learn five great tips for writing marketing copy, whether you’re writing for print, radio or the web. I give real-life examples from real estate, technology and more.

Listen or download below:

5 Tips for Writing Marketing Copy

Download the Marketing Tips MP3 file here. (4.5MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: SEO Roundtable

Dave Weatherholt handed me the reins to talk about search engine optimization (SEO) during this month’s “Getting Down to Business” radio show. I was joined by fellow SEO expert Steve Volz of Alaska Search Marketing.

In this 30-minute podcast, learn some of the basics of SEO like:

  • The history of search engines
  • What does it mean to get “blacklisted?”
  • Search engine optimization tips you can start using today
  • Criteria for choosing a SEO provider

Listen or download below:

SEO Roundtable

Download the SEO Roundtable MP3 file here. (17.5 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.