Zoo in a Jungle Marketing » Getting Down to Business

Marketing Podcast – Google’s Free Tools

amanda — Fri, 03 Sep 2010 12:00:09 +0000

This entertaining podcast blends marketing with roller derbies. I’m joined on the radio show “Getting Down to Business” by the Rage City Roller Girls of Anchorage, Alaska.

I discuss how Google’s free tools can empower your small business marketing, and roller derby stars Sarah Impaler and Blitzkrieg Baker gives me the moniker “Anita Amanda Elbow.” But here are some of the tools I talk about:

Google Analytics
Google Places
Feedburner
Google Keyword Tool (my fav!)

Google's Free Tools

Download the Google’s free tools MP3 file here. (5.6 MB)

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Small Business Strategy Podcast

amanda — Fri, 11 Jun 2010 18:17:20 +0000

David Weatherholt of “Getting Down to Business” invited me on the show to talk about small business strategy and planning. Usually, small business owners think of themselves as firefighters, spending their days putting out many small fires and neglecting the important work of developing a future strategy.

But making these everyday decisions doesn’t have to be difficult and time-consuming for small businesses. By developing an effective future strategy, the answers to these dilemmas become clear. I use the example of a fictitious company, SunBurst Coffee, and how they use their “picture of success” to facilitate decision-making.

To hear more advice, listen or download below:

Small Business Strategy

Download the small business strategy MP3 file here. (4.7MB)

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Marketing a Startup Bakery Podcast

amanda — Fri, 19 Mar 2010 12:00:48 +0000

I was on Dave Weatherholt’s radio show “Getting Down to Business” with the owners of a startup bakery recently and spoke with them about their journey from planning to pastries. Jerry Lewanski and Janis Fleischman opened Fire Island Rustic Bakeshop in Anchorage, AK. We discussed the benefits of word of mouth and public relations as an economical (and usually better!) alternative to traditional advertising, along with the different aspects a marketing plan should cover.

Jerry and Janis’ business planning skills are very impressive. They managed to plan for every scenario, except one… becoming an overnight success.

Listen to my segment below:

Download the marketing a startup bakery MP3 file here. (7.6MB)

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Internal Marketing for Small Business Podcast

amanda — Fri, 22 Jan 2010 13:00:47 +0000

In the beginning segment of ”Getting Down to Business,” host Dave Weatherholt interviews Todd Clark, founder and president of DenaliTEK, an Anchorage-based IT consulting firm. Todd credits his business’ success to an effective Mission and Vision Statement. He was able to use these credos to build a company culture, create excitement in employees and improve the customer experience. Todd also added, “If you don’t have happy employees, you won’t have happy clients.”

Later in the show, I analyze what makes an effective Mission and Vision Statement. I explain how DenaliTEK uses their Mission and Vision Statement as an internal marketing strategy to create strong beliefs about their organization’s purpose and future. DenaliTEK has built a very strong internal brand. It is especially impressive how Todd developed a set of criteria called, “The 10 Keys to Success,” that DenaliTEK uses to evaluate prospective employees to determine if they will help build the culture. The company lives its brand every day.

Not every company is this successful in implementing their Mission and Vision. Many times, these items are left as bullet points in the dust-heap of executives’ PowerPoint slides, never to become implemented. Another pitfall is making them too vague, so that in trying to say everything, they communicate nothing.

For more insights, listen to the podcast below:

Download the internal marketing MP3 file here. (7.6MB)

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Small Business Marketing for Retailers

amanda — Fri, 11 Dec 2009 13:00:25 +0000

On “Getting Down to Business” with David Weatherholt, we talked about the holiday shopping season and what it means for retailers.

Black Friday has come and gone, and with it, many retailers hopes of enjoying a profitable November. In this podcast, I explain the history of Black Friday and Cyber Monday. This year’s performance was worse than last year’s already abysmal showing– consumers spent almost 8% less per person this year than last, resulting in an overall revenue increase of just 0.7%. Black Friday this year showed that we need to revolutionize our concept of how retailing works– for both large and small businesses. Consumers have changed the way they shop. To learn more, listen below:

Download the small business marketing for retailers MP3 file here. (13.38MB)

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Creative Marketing Campaigns for Small Business Podcast

amanda — Fri, 20 Nov 2009 13:00:40 +0000

Dave Weatherholt invited me on his show, “Getting Down to Business” to talk about creative marketing ideas for small business. What’s the most creative thing I could think to say?

“Every experience a customer has with you, they consider that marketing.”

Talk about room for creativity! If everything is marketing, then everything needs to be designed with your customer in mind.

During the show, I did offer listeners some creative marketing campaign ideas, while advising all small businesses to create a good strategy before embarking on creative promotions. Dave and I also discussed effective small business marketing campaigns and the reason for their success.

Download the advertising and promotions for small business MP3 file here. (13.38MB)

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Marketing Fundamentals for Small Business Podcast

amanda — Mon, 12 Oct 2009 13:00:26 +0000

Dave Weatherholt interviewed me along with Dave Taylor on his small business radio show, “Getting Down to Business.” We talked about marketing fundamentals for small businesses. Dave asked me to discuss how the internet affects small business marketing and how the marketplace has changed.

Download the marketing fundamentals for small business MP3 file here. (9.71MB)

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