In this marketing podcast, I talk about word of mouth marketing- the marketing strategy for getting referrals. Word of Mouth Marketing is the most powerful way to get new customers. Why do I think that and what can you do to improve your referrals? Listen to find out!
Listen or download below:
Word of Mouth MarketingDownload the Word of Mouth Marketing MP3 file here. (6.1 MB)
This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.
The hardest part of delivering good customer service is when you need to give bad news to your customer. But this marketing podcast provides four tips for delivering great customer service when you have to tell a customer, “No.” As you will hear in the podcast, businesses can even use a bad situation to create a more loyal customer.
Listen or download below:
Customer Service Tips: How to tell a customer noDownload the Customer Service Tips MP3 file here. (6.1 MB)
This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.
In this marketing podcast, I delve deeper into the subject of Getting Customers to Call. For many businesses, getting customers to call is a crucial step in the sales process. However, they don’t distinguish between a motivation to buy and a motivation to call. Listen to the podcast to learn more about how to motivate customers, along with tactical tips and strategies.
Listen or download below:
How to Get Customers to CallDownload the Getting Customers to Call MP3 file here. (5.4 MB)
This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.
David Weatherholt invited me on his radio show “Getting Down to Business” to encourage small businesses who are not yet feeling the effects of the weak recovery. I gave some small business marketing tips that require little capital and can have big effects. Right now there are opportunities in advertising, public relations and networking that don’t exist when the economy is booming.
If you’d like to boost your business without blowing the bank, listen or download below:
Marketing in a Tough EconomyDownload the small business marketing MP3 file here. (5.9 MB)
This entertaining podcast blends marketing with roller derbies. I’m joined on the radio show “Getting Down to Business” by the Rage City Roller Girls of Anchorage, Alaska.
I discuss how Google’s free tools can empower your small business marketing, and roller derby stars Sarah Impaler and Blitzkrieg Baker gives me the moniker “Anita Amanda Elbow.” But here are some of the tools I talk about:
David Weatherholt of “Getting Down to Business” invited me on the show to talk about small business strategy and planning. Usually, small business owners think of themselves as firefighters, spending their days putting out many small fires and neglecting the important work of developing a future strategy.
But making these everyday decisions doesn’t have to be difficult and time-consuming for small businesses. By developing an effective future strategy, the answers to these dilemmas become clear. I use the example of a fictitious company, SunBurst Coffee, and how they use their “picture of success” to facilitate decision-making.
To hear more advice, listen or download below:
Small Business StrategyI was on Dave Weatherholt’s radio show “Getting Down to Business” with the owners of a startup bakery recently and spoke with them about their journey from planning to pastries. Jerry Lewanski and Janis Fleischman opened Fire Island Rustic Bakeshop in Anchorage, AK. We discussed the benefits of word of mouth and public relations as an economical (and usually better!) alternative to traditional advertising, along with the different aspects a marketing plan should cover.
Jerry and Janis’ business planning skills are very impressive. They managed to plan for every scenario, except one… becoming an overnight success.
Listen to my segment below:
Download the marketing a startup bakery MP3 file here. (7.6MB)
In the beginning segment of ”Getting Down to Business,” host Dave Weatherholt interviews Todd Clark, founder and president of DenaliTEK, an Anchorage-based IT consulting firm. Todd credits his business’ success to an effective Mission and Vision Statement. He was able to use these credos to build a company culture, create excitement in employees and improve the customer experience. Todd also added, “If you don’t have happy employees, you won’t have happy clients.”
Later in the show, I analyze what makes an effective Mission and Vision Statement. I explain how DenaliTEK uses their Mission and Vision Statement as an internal marketing strategy to create strong beliefs about their organization’s purpose and future. DenaliTEK has built a very strong internal brand. It is especially impressive how Todd developed a set of criteria called, “The 10 Keys to Success,” that DenaliTEK uses to evaluate prospective employees to determine if they will help build the culture. The company lives its brand every day.
Not every company is this successful in implementing their Mission and Vision. Many times, these items are left as bullet points in the dust-heap of executives’ PowerPoint slides, never to become implemented. Another pitfall is making them too vague, so that in trying to say everything, they communicate nothing.
For more insights, listen to the podcast below:
On “Getting Down to Business” with David Weatherholt, we talked about the holiday shopping season and what it means for retailers.
Black Friday has come and gone, and with it, many retailers hopes of enjoying a profitable November. In this podcast, I explain the history of Black Friday and Cyber Monday. This year’s performance was worse than last year’s already abysmal showing– consumers spent almost 8% less per person this year than last, resulting in an overall revenue increase of just 0.7%. Black Friday this year showed that we need to revolutionize our concept of how retailing works– for both large and small businesses. Consumers have changed the way they shop. To learn more, listen below:
Download the small business marketing for retailers MP3 file here. (13.38MB)
Dave Weatherholt invited me on his show, “Getting Down to Business” to talk about creative marketing ideas for small business. What’s the most creative thing I could think to say?
“Every experience a customer has with you, they consider that marketing.”
Talk about room for creativity! If everything is marketing, then everything needs to be designed with your customer in mind.
During the show, I did offer listeners some creative marketing campaign ideas, while advising all small businesses to create a good strategy before embarking on creative promotions. Dave and I also discussed effective small business marketing campaigns and the reason for their success.
Download the advertising and promotions for small business MP3 file here. (13.38MB)
