Small Business Marketing
How Google Ads is Changing the Small Business Marketing Landscape After 18 years of serving up Google AdWords to Internet searchers, Google rebranded its behemoth advertising platform to Google Ads. The change helps advertisers understand that advertising with Google goes…
Read MoreAlmost every pay-per-click advertising campaign has room for optimization. Today, let’s focus on one simple way to save money with your Google AdWords campaigns: adding negative keywords. A negative keyword prevents your ad from being triggered by a certain word or…
Read MoreDo you know that Google owns YouTube? You probably do. Google owns lots of things and is buying and creating more things every day. Google has a simple business goal: to take over the world. And one small part of achieving that goal…
Read MoreIn the near future, Google might not be such a hot-shot in the web marketing world. “That’s crazy!” you might think. Indeed, Google has been the major research resource for the vast majority of web users. And today, Google still accounts for…
Read MoreSmall businesses are bombarded with advertising opportunities. These sales pitches often make small business owners feel uneasy and uncertain, thinking, “Shouldn’t I try this out?” or, “What if I’m missing an opportunity?” In small business, the fear of missing out…
Read MoreThis article highlights the importance of html tags to Search Engine Optimization (SEO). This may seem technical and dry, but it could make the difference between a customer finding your site or your competitor’s site. A tag, among other things,…
Read MoreThis entertaining podcast blends marketing with roller derbies. I’m joined on the radio show “Getting Down to Business” by the Rage City Roller Girls of Anchorage, Alaska. I discuss how Google’s free tools can empower your small business marketing, and…
Read MoreSometimes optimizing your website for keywords can feel stifling. For instance, how many times can a person put “tax accountant” on a web page before looking ridiculous? (I’m not sure, but the About.com article certainly pushes it, don’t you think?)…
Read MoreMost businesses don’t realize that Google provides a variety of free tools to improve your website traffic. Here are some of the most useful free Google tools.
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