Google

Save Your Marketing Budget with Negative Keywords

Almost every pay-per-click advertising campaign has room for optimization. Today, let’s focus on one simple way to save money with your Google AdWords campaigns: adding negative keywords. A negative keyword prevents your ad from being triggered by a certain word or…

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How Videos Boost Your Small Business Marketing

Do you know that Google owns YouTube? You probably do. Google owns lots of things and is buying and creating more things every day. Google has a simple business goal: to take over the world. And one small part of achieving that goal…

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The Diversification of Search (and Your Marketing Budget)

In the near future, Google might not be such a hot-shot in the web marketing world. “That’s crazy!” you might think. Indeed, Google has been the major research resource for the vast majority of web users. And today, Google still accounts for…

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The Secret to Small Business Advertising

Small businesses are bombarded with advertising opportunities. These sales pitches often make small business owners feel uneasy and uncertain, thinking, “Shouldn’t I try this out?” or, “What if I’m missing an opportunity?” In small business, the fear of missing out…

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