Small businesses are particularly well suited to video marketing campaigns, as I wrote about in “How Videos Boost Your Small Business Marketing.” Usually, the founder or employees are personable characters, which result in compelling and memorable videos.
To give you inspiration, here are three marketing videos I produced for clients.
Watch the video: What Happens if You Don’t Winterize Your Sprinkler System
In this video for TriState Water Works, the founder of the company provides a dramatic example of failing to winterize a sprinkler system.
Watch the video: Make these 2 Easy and Amazing Treats for Your Dog
Marketing videos don’t always need to feature the founder. Often, customer-facing employees make excellent videos that customers really relate to. In Grady Veterinary Hospital’s video, a receptionist shares healthy recipes for dog treats.
Watch the video: Don’t Let the Wealthy Widows Get Away!
Marti Barletta is a speaker, so she always looks for opportunities to have her keynotes filmed. In this way, we turn a one-time event into an ongoing marketing campaign. In this speech to financial advisors, she shares details about how to earn business from affluent widows.
These three video marketing examples are quite different, but they have something in common: they are each extremely relevant to the organization’s customer target. And because of that focus, they have been very successful elements of my clients’ small business marketing efforts.