Many Kinds of Marketing

Marketers are a creative bunch, and we like to create new things. But sometimes the pursuit of the “new” can go overboard. I started thinking about all the different kinds of “marketing” I’ve experienced, and the list began to get a bit ridiculous. Below are the kinds of marketing I thought of in the last few minutes. Have you heard of them all? Are there any others I forgot?

  • Affiliate Marketing
  • B2B Marketing
  • B2C Marketing
  • Buzz Marketing
  • Cross-Marketing
  • Door-to-Door Marketing
  • Email Marketing
  • Grassroots Marketing
  • Guerilla Marketing
  • Internal Marketing
  • Long-Tail Marketing
  • Loyalty Marketing
  • Niche Marketing
  • Permission Marketing
  • Viral Marketing
  • Social Media Marketing
  • Telemarketing
  • Traditional Marketing
  • Viral Marketing
  • Web Marketing
  • Word-of-mouth Marketing

The problem is that marketing doesn’t really work when it’s so highly segmented. Customers don’t care about the differences between a business’s loyalty marketing efforts and social media marketing strategy. And a customer doesn’t know when they’re being targeted by the web marketing team or the traditional marketing team.

To the customer, it’s all just marketing… even the activities that the marketing team aren’t responsible for, like billing.

In the end, it doesn’t really matter what you call your marketing, as long as it all works together to help you customer have a great experience.

Marketing Podcast: Marketing into Headwinds

In Alaska, the Pebble Partnership has been marketing into the headwinds, faced with stiff opposition. This partnership is owned by two mining companies and is investigating the feasibility of mining one of the most significant discoveries in North America of copper, molybdenum and gold.

In this marketing podcast, learn how the Pebble Partnership addresses their opposition with a positive attitude and how it can help your business think about your competition. And get some great tips for growing grassroots marketing supporters, too.

Listen or download below:

Marketing into Headwinds

Download the Marketing into Headwinds MP3 file here. (7.4 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.