Implementation

Is an Editorial Calendar Part of Your Small Business Marketing Plan?

An editorial calendar helps answer the question, “What am I supposed to do next?” It’s a tactical element of your small business marketing plan that lays out the month, quarter or year. With only a few hours of work, you’ll…

Read More

The Creepiest Marketing Strategy

Here’s a cautionary tale and follow-up to last week’s defense of marketing implementation. Be wary of implementing any marketing communication without an effective strategy. Marketing strategy is really important! Check out this¬†startling example of bad marketing implementation I stumbled across…

Read More