Marketing for Appearances

Have you ever driven past a small business and thought it looked dingy, dilapidated or outdated? Have you ever been on a website that felt cumbersome to use, with the information you sought hard to find? Perhaps you think the business owners must not care anymore, or they don’t have the budget to fix things […]

Small Business Logo Design: The good, the bad and the ugly.

Reflected Spectrum Photography just unveiled their new site featuring the logo I was pleased to design. Take a look: During the design process, I realized many small businesses could use some design tips for their logos. And since logos are, by definition, visual, the best way to give advice is to show you the good, […]