Market Research

U Got the Look: How Small Businesses Can Use Native Advertising for Instagram Success

U Got the Look: How Small Businesses Can Use Native Advertising for Instagram Success

Promotional Instagram posts that mimic posts made by individual Instagram users are seen as more trustworthy than straightforward product advertising. New research by Benjamin K Johnson, Bridget Potocki and Jolanda Veldhuis tests this “native advertising” in Instagram against User-Generated Content (UGC)…

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Five Tips for Small Business Marketing Research

Research is the best way to start a small business marketing strategy. Specifically, conducting research with your customers will help you learn what they care about, why they buy from you, what problems most affect them and other important issues…

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