I joined David Weatherholt on his weekly radio show “Getting Down to Business” to help his listeners measure their marketing. Listen to see how your small business stacks up! Then listen for our advice on improving your small business marketing. David and I both specialize in small business issues, because we know your issues are unique and require a different strategic focus from large companies.
Listen or download below:
I was on Dave Weatherholt’s radio show “Getting Down to Business” with the owners of a startup bakery recently and spoke with them about their journey from planning to pastries. Jerry Lewanski and Janis Fleischman opened Fire Island Rustic Bakeshop in Anchorage, AK. We discussed the benefits of word of mouth and public relations as an economical (and usually better!) alternative to traditional advertising, along with the different aspects a marketing plan should cover.
Jerry and Janis’ business planning skills are very impressive. They managed to plan for every scenario, except one… becoming an overnight success.
Listen to my segment below:
Download the marketing a startup bakery MP3 file here. (7.6MB)
On “Getting Down to Business” with David Weatherholt, we talked about the holiday shopping season and what it means for retailers.
Black Friday has come and gone, and with it, many retailers hopes of enjoying a profitable November. In this podcast, I explain the history of Black Friday and Cyber Monday. This year’s performance was worse than last year’s already abysmal showing– consumers spent almost 8% less per person this year than last, resulting in an overall revenue increase of just 0.7%. Black Friday this year showed that we need to revolutionize our concept of how retailing works– for both large and small businesses. Consumers have changed the way they shop. To learn more, listen below:
Download the small business marketing for retailers MP3 file here. (13.38MB)
I used my segment on “Getting Down to Business” to further explore the topic of relationship marketing. In this eight-minute segment, I explain how developing relationships with your customers can lead to higher profitability, increased loyalty and more referrals.
Download the relationship marketing MP3 file here. (13.38MB)
In this podcast, Gerhard Vierthaler and I talk with David Weatherholt, host of “Getting Down to Business,” about sales strategy and cold calling.
I advocate turning your marketing towards yourself to help all employees realize their roles in the sales process. A strong internal brand will improve your profitability, employee performance and your work environment.
Fortunately, small businesses are especially equipped to develop compelling internal brands. They are usually tight-knit organizations with a cohesive culture that can be harnessed to achieve a common company goal.
Download the advertising and promotions for small business MP3 file here. (13.38MB)
Dave Weatherholt invited me on his show, “Getting Down to Business” to talk about creative marketing ideas for small business. What’s the most creative thing I could think to say?
“Every experience a customer has with you, they consider that marketing.”
Talk about room for creativity! If everything is marketing, then everything needs to be designed with your customer in mind.
During the show, I did offer listeners some creative marketing campaign ideas, while advising all small businesses to create a good strategy before embarking on creative promotions. Dave and I also discussed effective small business marketing campaigns and the reason for their success.
Download the advertising and promotions for small business MP3 file here. (13.38MB)
Small businesses face many challenges in their advertising and promotions efforts. “Where do we advertise?” “What should our ads say?” “Do I need to hire an expensive ad agency?” are some of the questions every small business faces.
David Taylor and I talk about small business marketing advertising and promotions with David Weatherholt on his show “Getting Down to Business.”
Download the advertising and promotions for small business MP3 file here. (10.73MB)
Dave Weatherholt interviewed me along with Dave Taylor on his small business radio show, “Getting Down to Business.” We talked about marketing fundamentals for small businesses. Dave asked me to discuss how the internet affects small business marketing and how the marketplace has changed.
Download the marketing fundamentals for small business MP3 file here. (9.71MB)
I’m a regular guest on Dave Weatherholt‘s small business radio show, “Getting Down to Business.” In my first interview on the Alaskan radio show, we talked about the market analysis and market research portion of a business plan for small businesses.
Dave also gave me an opportunity to explain my marketing philosophy to his listeners.
