Pay Per Click Advertising

Advertising on LinkedIn Becomes More Accessible

Advertising on LinkedIn Becomes More Accessible

Lowering the Minimum Daily Budget to $10 Makes Marketing on LinkedIn Possible for B2B Small Business As recently as a year ago, LinkedIn Advertising required a minimum daily ad budget of $50/day. Spending $1,500/month on one advertising platform is simply…

Read More
Google Display Ads Can Find You New Customers

Google Display Ads Can Find You New Customers

Small Businesses May Find Their Perfect Audience with Google’s Highly-Detailed Targeting All small businesses should explore the options in Google’s Audiences to see if their perfect potential customers can be reached through Google Display Ads. Here are a few samples…

Read More
Amazon Ads Share Incredibly Valuable Data with New "Search Terms"

Amazon Ads Share Incredibly Valuable Data with New “Search Terms”

Beginning in November 2019, Amazon advertisers gained a handy new tool for their ad campaigns. Customer “Search Terms” show exactly what customers searched for before clicking on your ad. First, Understand How Ad Keywords Work When you create a list…

Read More
Amazon Ads: Be Ruthless Chopping Unprofitable Keywords

Amazon Ads: Be Ruthless Chopping Unprofitable Keywords

Amazon Sponsored Product Ads Live and Die by Keyword Choices Successfully advertising your book or other product on Amazon requires an excellent understanding of which keywords are profitable– and the will to eliminate keywords that result in clicks but no…

Read More
Why Paid Search is a Good Marketing Investment Right Now

Why Paid Search is a Good Marketing Investment Right Now

Salesforce Research Reveals Social Advertising has High Competition, While Google Pay-Per-Click Lags in Popularity “Buy low and sell high” is the age-old investment advice. The same can sometimes be said for marketing investments. When your competitors are spending much of…

Read More
New Responsive Google Ads Don't (Yet) Beat Human Intelligence

New Responsive Google Ads Don’t (Yet) Beat Human Intelligence

Google recently released a new beta ad type for search, the responsive search ad. An advertiser supplies a variety of headlines and descriptions, which Google’s AI combines into ads based on users’ search terms. Google provides this example of responsive…

Read More
Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Literally everywhere you look, there’s advertising. As a small business, you probably contribute to the amount of advertising in the world. But we all know how frustrating it is to encounter the same advertisement over and over. Here’s a great…

Read More
Before Advertising Your Book on Amazon, Define What Success Means to You

Before Advertising Your Book on Amazon, Define What Success Means to You

If you are an author marketing your books on Amazon, you need to have a clear picture of what success means to you before you embark on Amazon Advertising. What you want to achieve will inform: How you price your…

Read More
4 Essentials to Sell Books on Amazon

4 Essentials to Sell Books on Amazon

For authors, Amazon is the online retail behemoth you can’t live without (and sometimes, you can’t live with). It’s estimated that Amazon has 800,000 eBooks available and 1.8 million print books for sale. On a given day, Amazon may sell…

Read More