Pay Per Click Advertising

Why Paid Search is a Good Marketing Investment Right Now

Why Paid Search is a Good Marketing Investment Right Now

Salesforce Research Reveals Social Advertising has High Competition, While Google Pay-Per-Click Lags in Popularity “Buy low and sell high” is the age-old investment advice. The same can sometimes be said for marketing investments. When your competitors are spending much of…

Read More
New Responsive Google Ads Don't (Yet) Beat Human Intelligence

New Responsive Google Ads Don’t (Yet) Beat Human Intelligence

Google recently released a new beta ad type for search, the responsive search ad. An advertiser supplies a variety of headlines and descriptions, which Google’s AI combines into ads based on users’ search terms. Google provides this example of responsive…

Read More
Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Literally everywhere you look, there’s advertising. As a small business, you probably contribute to the amount of advertising in the world. But we all know how frustrating it is to encounter the same advertisement over and over. Here’s a great…

Read More
Before Advertising Your Book on Amazon, Define What Success Means to You

Before Advertising Your Book on Amazon, Define What Success Means to You

If you are an author marketing your books on Amazon, you need to have a clear picture of what success means to you before you embark on Amazon Advertising. What you want to achieve will inform: How you price your…

Read More
4 Essentials to Sell Books on Amazon

4 Essentials to Sell Books on Amazon

For authors, Amazon is the online retail behemoth you can’t live without (and sometimes, you can’t live with). It’s estimated that Amazon has 800,000 eBooks available and 1.8 million print books for sale. On a given day, Amazon may sell…

Read More
Are Your Google Ads Working, or Wasting You Money?

Are Your Google Ads Working, or Wasting You Money?

“Search Terms” Show You What Customers Are Really Searching For Google Search Ads are fueled by your chosen list of keywords. Everyone knows that. Reports for a veterinary client show that “emergency vets” resulted in 128 clicks, and “animal hospital”…

Read More
When to Use a Facebook 'Page Likes' Ad Campaign (And When to Stop It)

When to Use a Facebook ‘Page Likes’ Ad Campaign (And When to Stop It)

Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…

Read More

Google AdWords is Gone

How Google Ads is Changing the Small Business Marketing Landscape After 18 years of serving up Google AdWords to Internet searchers, Google rebranded its behemoth advertising platform to Google Ads. The change helps advertisers understand that advertising with Google goes…

Read More

Save Your Marketing Budget with Negative Keywords

Almost every pay-per-click advertising campaign has room for optimization. Today, let’s focus on one simple way to save money with your Google AdWords campaigns: adding negative keywords. A negative keyword prevents your ad from being triggered by a certain word or…

Read More

The Case Against Bing Advertising

Bing Ads serve the Bing, Yahoo! and MSN search networks. According to most statistics, these networks account for around 36% of web searches. Basic math indicates that to reach a third more potential customers, you should advertise on the network. But…

Read More