It’s Election Day. You Won’t Read this Post.

Except you might read my post now that I’ve included a shameless mention of Election Day. When your customers are universally interested in an event or holiday, don’t change the subject. Work with it. Although cycles of celebration may not correspond with your business cycle, customers will disregard marketing communications that don’t fit with their interests […]

Data Disaster: 24% Never Back Up!

Someone arbitrarily decided that June is Backup Awareness month. Let’s celebrate with this pie chart from Backblaze: It’s hard to believe that almost half of computer owners never back up or only back up once a year. These users are headed for a data disaster because storage media always fail. On average, here’s the lifespan […]

A Really Limited-Time Offer

The department that writes marketing campaign headlines at Walmart clearly isn’t the same department that designs the automated app marketing: Make Mom Happy! Until Saturday, that is. After Saturday, Mom will have to fend for herself. Consider this weekly ad from Walmart a friendly reminder to always test your automated marketing, mail merge settings and other customer communications before they […]

Is an Editorial Calendar Part of Your Small Business Marketing Plan?

An editorial calendar helps answer the question, “What am I supposed to do next?” It’s a tactical element of your small business marketing plan that lays out the month, quarter or year. With only a few hours of work, you’ll boost marketing productivity and effectiveness. Start with Effective Small Business Marketing Strategies As a small […]

How’s Your 2016 Marketing Plan Coming Along?

Sometimes, small business marketing can feel rushed and put you under pressure. When business owners first talk to me about their marketing efforts, they usually express a sense of anxiety, asking question like: How do I know I’m doing enough marketing? How much should I be spending? How do I know if my marketing is […]

It’s All About the Backups, Baby

We’re taking a break from our regularly scheduled small business marketing article to discuss a necessary condition for all marketing success– backups of your data. Yesterday, my faithful MacBook Pro went kaput (that’s the technical term). While I wait for word from the Apple repair center, I’m not worried. Everything is backed up, and I have access […]

Why Make Big Problems Out of Little Problems?

Here’s some great marketing advice from author P.D. Eastman, in the toddler board book, Big Dog… Little Dog: Every small business faces marketing problems. Keep in mind that your problems are probably not big problems. Big problems are literally life and death decisions. If you aren’t facing something that serious, consider yourself blessed and calmly address the […]

The Great Shrinking Business Model

As a business model, Redbox is on its way to completely replacing Blockbuster. And the company has accomplished this goal in a remarkably short time period. Examining the two business models reinforces the importance of creativity, flexibility and appealing to changing market demands in our own businesses. Launched in 2002, Redbox is the company placing […]

A Primer on the New Facebook Page Design

How businesses can quickly integrate the new page design into their marketing efforts Savvy businesses already know that Facebook is launching a mandatory page design update for all businesses on March 30, 2012. This quick primer will help your business get ready for the switch and outline a few of the marketing benefits of the new […]

Marketing Podcast: 2012 Marketing Planning

For the first “Getting Down to Business” of 2012, Dave Weatherholt and I teamed up to talk small business planning. Dave covered some important financial steps every small business should take, while I focused on marketing tips to get your marketing plan in shape for the coming year. I’ve linked to the entire show, so […]