Marketing is easy when you’re awesome

A couple weeks ago, I published a post imploring┬ábusinesses to be good. Being good is important for your business, though it might not make your marketing any easier. But what if your business is not just good, it’s awesome? Being awesome opens the door to great marketing opportunities that makes your marketing strategy easy. Here […]

Public Relations has come a long way.

Public relations is a great marketing tool for small businesses and is much more effective at reaching consumers than advertising. People remember stories better than taglines and trust articles more than direct mail. Local media- newspaper, TV and radio- love covering interest stories that involve local small businesses. Small businesses online can earn similar coverage […]