On David Weatherholt’s radio program “Getting Down to Business,” I explored further the concept that marketing is everything. Every interaction customer have with your business affects your brand. But what does “brand” mean?
A synonym for “brand” is “reputation.” It’s as simple as that. Everything you do, whether it be a traditional marketing interaction or not, affects your reputation. To your customers, marketing is everything you do.
Listen or download below for more examples and insight:Everything is Marketing