Small Business Marketing: Mobile-Friendly Website vs. App

With somewhere around half of all web traffic originating from people using mobile devices, it’s certain that small businesses need to engage in mobile marketing. Then there’s the question: should you have a mobile-friendly website or an app? I’ll make that decision easy for you. In almost every case, small businesses should focus on developing […]

The Diversification of Search (and Your Marketing Budget)

In the near future, Google might not be such a hot-shot in the web marketing world. “That’s crazy!”¬†you might think. Indeed,¬†Google has been the major research resource for the vast majority of web users. And today, Google still accounts for 66.2% of all search-engine use, with Bing-powered search a distant 29.1%. It seems that Google’s […]