The Exciting World of Planning and Zoning

City planning and zoning divisions can be a thorn in a marketer’s side. But if you don’t know the ordinances of your town, you could end up like this guy, who was slapped with a $500 fine for marketing with chalk on the sidewalk. The next time you have a breakthrough outdoor marketing idea that […]

Marketing Podcast: Marketing for First Impressions

In this marketing podcast, I give marketing tips for making great first impressions. Your customer’s first impression could be your storefront or even your website, and what customers think determines if they will buy from you. And I also reveal a pretty shocking first impression I’ve encountered with a local business- listen to find out! […]

Sign of the Times

Today’s blog post is not about Prince–¬†sorry to disappoint. Instead, it features of some of the best signs I’ve encountered around the world. In my travels, I’ve always taken an interest in the signs that businesses use to promote themselves. A sign can be a powerful motivator for a potential customer- either to buy from […]