USPS’s Every Door Direct Mail: a Small Business Marketing Tool

Direct mail is expensive, and a large part of that expense is the growing cost of postage. But USPS offers a marketing program that significantly reduces postage costs called Every Door Direct Mail. In my experience, postage costs can be reduced as much as 40%. Sounds too good to be true? For some brands and […]

Is an Editorial Calendar Part of Your Small Business Marketing Plan?

An editorial calendar helps answer the question, “What am I supposed to do next?” It’s a tactical element of your small business marketing plan that lays out the month, quarter or year. With only a few hours of work, you’ll boost marketing productivity and effectiveness. Start with Effective Small Business Marketing Strategies As a small […]

Small Businesses, Do Your Employees Believe in Your Marketing?

Employees play an important role in small business marketing– even when they aren’t in the marketing department. Customers’ impressions and beliefs about your business are largely built around interactions they have with your employees. So, it’s important that employees believe in your marketing and support your brand. All too often, I have seen employees undercut […]

Overcoming Blog Writer’s Block

Having a regularly-updated blog is an important part of your small business marketing strategy. Well-written blog posts help your organic SEO rankings and give customers a reason to explore your site. These articles can also be used in your email marketing and social media efforts. Conceptually, almost every small business understands the value. But then […]

How to Plan Small Business Marketing Campaigns

Let’s say you have a great idea for marketing your small business– building a vibrant Twitter following, partnering with a local civic organization to host community events or offering a compelling referral program to customers. Now what? How do you make sure your campaign is successful and meets your goals? You need a small business […]

Campfire Stories and Small Business Marketing

A great campfire story compels the audience to listen, eager to hear what happens next. And they will remember the story, to share with others later. Wouldn’t you love for your marketing to capture some of that feeling? Unfortunately, small business marketing tends to focus on tangible features and benefits, i.e., “Enjoy life in your […]

Small Business Marketing: Mobile-Friendly Website vs. App

With somewhere around half of all web traffic originating from people using mobile devices, it’s certain that small businesses need to engage in mobile marketing. Then there’s the question: should you have a mobile-friendly website or an app? I’ll make that decision easy for you. In almost every case, small businesses should focus on developing […]

How’s Your 2016 Marketing Plan Coming Along?

Sometimes, small business marketing can feel rushed and put you under pressure. When business owners first talk to me about their marketing efforts, they usually express a sense of anxiety, asking question like: How do I know I’m doing enough marketing? How much should I be spending? How do I know if my marketing is […]

How to Take a Professional Headshot Photo

Most small businesses feature pictures of their team on their websites, social media platforms or even in their physical location. When customers see pictures of the business owner or your team, they will associate the quality of the picture with the quality of your business. Everything is marketing! With the popularity of selfies and casual […]

Is Your Small Business Tagline Great… or Lackluster?

When a business doesn’t understand its customers or know what’s important to them, it’s tempting to “throw things at the wall to see what sticks.” The result is usually confusing and bland (what a combination!). Check out this supposed tagline on a newsletter I received from an HVAC company: More Choices. No Worries. Less Hassle. Time & Money […]