Social Media

When to Use a Facebook 'Page Likes' Ad Campaign (And When to Stop It)

When to Use a Facebook ‘Page Likes’ Ad Campaign (And When to Stop It)

Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…

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5 Tips to Make Your Marketing Videos Sparkle

[VIDEO] 5 Tips to Make Your Marketing Videos Sparkle

Get longer video views and improve engagement when you add some sparkle to your videos. Try one or more of these video marketing tips in your next video. Watch the video: 5 Tips to Make Your Marketing Videos Sparkle Captions…

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U Got the Look: How Small Businesses Can Use Native Advertising for Instagram Success

U Got the Look: How Small Businesses Can Use Native Advertising for Instagram Success

Promotional Instagram posts that mimic posts made by individual Instagram users are seen as more trustworthy than straightforward product advertising. New research by Benjamin K Johnson, Bridget Potocki and Jolanda Veldhuis¬†tests this “native advertising” in Instagram against User-Generated Content (UGC)…

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What to do if spammers give you bad recommendations on Facebook

What to Do if Spammers Give You Fake Recommendations on Facebook

Even Marketing Experts Make Mistakes Back in 2013, I had just given birth to premature twins who needed constant love and care. Given Murphy’s Law, that’s exactly when four spam Facebook accounts gave my business low-star reviews, wrecking my Facebook…

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How to Schedule Posts on Instagram from Your Computer (Not Your Phone)

How to Schedule Posts on Instagram from Your Computer (Not Your Phone)

Marketing your small business on Instagram is critical to reach certain audiences. Of the one billion people using Instagram each month, 71% are under age 35 and 88% are outside the U.S. Check out this chart from Hootsuite: Yoli, the…

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When to Boost Facebook Posts (And When Not To)

When to Boost Facebook Posts (And When Not To)

This Popular Facebook Ad Type Gets Results – When Used Strategically Boosting a post is likely the most well-known of Facebook ad types because it is so ubiquitous. Every business receives notifications from Facebook encouraging them to boost individual posts.…

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Why Have a Website When Your Customers are on Social Media?

Why Have a Website When Your Customers are on Social Media?

Some small businesses hope to save marketing budget by relying on their Facebook, Yelp, Houzz or other social media presences to represent them on the Internet. Often, these are service-based, local businesses like restaurants, salons, groomers, etc. But there are…

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Facebook Ad Audiences

The Key to Facebook Advertising is Understanding Your Customers

In the United States, 68% of adults use Facebook, which is more than 168 million people. These statistics indicate that, in all likelihood, enough of your customers and potential customers are on Facebook to make advertising on the platform worthwhile.…

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It’s Election Day. You Won’t Read this Post.

Except you might read my post now that I’ve included a shameless mention of Election Day. When your customers are universally interested in an event or holiday, don’t change the subject. Work with it. Although cycles of celebration may not…

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