Social Media

16 Jul

From Businesses to Users, Yelp is Losing its Appeal

Advertising, Branding, Competitors, Customer Experience, Marketing, Philosophy, Social Media Marketing, Web MarketingBranding, Competition, Customer Engagement, Customer Service, Reviews, Sales, Social Media, Yelp0 Comments

Poor Customer Service and Increased Competition Take a Toll on Yelp An active community of users and businesses makes Yelp valuable. Community members are individuals. As Yelp matures as a business, the temptation to de-humanize the community while developing cookie-cutter…

02 Jul

Get Inspired by These 3 Powerfully Creative Instagram Promotions

Advertising, Customer Experience, Instagram Marketing, Social Media MarketingFreddy's, Graeter's, Hashtags, Instagram, Nikon, Promotions, Social Media0 Comments

Promoting a special offer, new product or other marketing campaign on Instagram takes a little creativity. A picture may be worth 1000 words, but it won’t link to your online store or newsletter sign-up page. These three brands have combined…

11 Jun

When to Use a Facebook ‘Page Likes’ Ad Campaign (And When to Stop It)

Advertising, Customers, Facebook Marketing, Marketing Theory, Pay Per Click Advertising, Social Media MarketingAdvertising, Facebook, Facebook Ads, Marketing Tips, Pay Per Click Advertising, Social Media, Web Marketing0 Comments

Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…

28 May

[VIDEO] 5 Tips to Make Your Marketing Videos Sparkle

Customer Experience, Marketing Videos, Social Media Marketing, Technical Tips, Video Marketing, Web MarketingContent, Filming, Small Business Marketing, Social Media, Video Marketing, Videos, Web Marketing0 Comments

Get longer video views and improve engagement when you add some sparkle to your videos. Try one or more of these video marketing tips in your next video. Watch the video: 5 Tips to Make Your Marketing Videos Sparkle Captions…

07 May

U Got the Look: How Small Businesses Can Use Native Advertising for Instagram Success

Advertising, Customer Experience, Instagram, Instagram Marketing, Marketing Science, Research, Social Media MarketingAdvertising, Benjamin Johnson, Content, Instagram, Market Research, Photography, Social Media0 Comments

Promotional Instagram posts that mimic posts made by individual Instagram users are seen as more trustworthy than straightforward product advertising. New research by Benjamin K Johnson, Bridget Potocki and Jolanda Veldhuis tests this “native advertising” in Instagram against User-Generated Content (UGC)…

What to do if spammers give you bad recommendations on Facebook

30 Apr

What to Do if Spammers Give You Fake Recommendations on Facebook

Customer Experience, Customers, Facebook Marketing, Social Media Marketing, word-of-mouth marketingFacebook, Marketing Case Study, referrals, Reputation, Reviews, Social Media, SPAM0 Comments

Even Marketing Experts Make Mistakes Back in 2013, I had just given birth to premature twins who needed constant love and care. Given Murphy’s Law, that’s exactly when four spam Facebook accounts gave my business low-star reviews, wrecking my Facebook…

23 Apr

Facebook Reviews Are Gone

Customer Experience, Customers, Facebook Marketing, Relationships, Social Media MarketingCustomer Engagement, Facebook, Facebook Recommendations, Reputation, Reviews, Social Media0 Comments

Recommendations Now Replace Reviews on Facebook If you visit your business’s Facebook Reviews page, you’ll notice it has a new look, and one critical piece is apparently missing. Customers can no longer write reviews! The familiar star ratings are gone!…

16 Apr

How to Schedule Posts on Instagram from Your Computer (Not Your Phone)

Instagram, Small Business, Social Media Marketing, Technical TipsContent, Instagram, Marketing Tips, Photography, Small Business Marketing, Small Business Retailing, Social Media0 Comments

Marketing your small business on Instagram is critical to reach certain audiences. Of the one billion people using Instagram each month, 71% are under age 35 and 88% are outside the U.S. Check out this chart from Hootsuite: Yoli, the…

27 Mar

When to Boost Facebook Posts (And When Not To)

Advertising, Pay Per Click Advertising, Social Media Marketing, Web MarketingFacebook, Marketing Strategy, Marketing Tips, Small Business Marketing, Social Media0 Comments

This Popular Facebook Ad Type Gets Results – When Used Strategically Boosting a post is likely the most well-known of Facebook ad types because it is so ubiquitous. Every business receives notifications from Facebook encouraging them to boost individual posts.…

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