Small Business Marketing
In the United States, 68% of adults use Facebook, which is more than 168 million people. These statistics indicate that, in all likelihood, enough of your customers and potential customers are on Facebook to make advertising on the platform worthwhile.…
Read MoreExcept you might read my post now that I’ve included a shameless mention of Election Day. When your customers are universally interested in an event or holiday, don’t change the subject. Work with it. Although cycles of celebration may not…
Read MoreGreen City Resources designed and installed this beautiful habitat garden on the roof of Macy’s Corporate Headquarters in Cincinnati. Rose Seeger and I produced a video to help prospective gardeners learn about the five elements needed to grow your own…
Read MoreSmall businesses are particularly well suited to video marketing campaigns, as I wrote about in “How Videos Boost Your Small Business Marketing.” Usually, the founder or employees are personable characters, which result in compelling and memorable videos. To give you…
Read MoreLinkedIn is a critical social media tool for networking, while adding significant value to B2B marketing and sales. I recommend that every individual stay active on the network, along with regularly updating your profile. Many businesses should have a LinkedIn strategy, too. When LinkedIn launched…
Read MoreLinkedIn is a great prospecting tool for B2B companies. In this article, learn more about finding leads on the platform. (If you’ve already established that you should develop a LinkedIn strategy, based on my article, “Is LinkedIn Right for Marketing…
Read MoreWe have all seen cringe-inducing social media marketing posts that make us say, “WHY would they share THAT?” I think these mistakes are particularly embarrassing on LinkedIn, because it is a professional network. Businesses, brands and individuals should showcase themselves at their professional best.…
Read MoreIt’s true, your marketing videos are too long. Really, they are. We know that attention spans are seemingly growing shorter. On the popular social network Vine, videos must be six seconds or less. But even in the stodgy world of network…
Read MoreMany small businesses have tried marketing with Facebook, and some have experienced lackluster results. If your business meets the characteristics described in my article “Is Facebook Right for Marketing my Small Business?,” Facebook can be successful for your business. The key…
Read MoreMore than 50% of customers view email marketing communications or social media marketing campaigns on a smartphone. This means every message you share must keep mobile in mind or risk being ignored by half of your customers. Here are some tips…
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