Small Business Marketing
More than 50% of customers view email marketing communications or social media marketing campaigns on a smartphone. This means every message you share must keep mobile in mind or risk being ignored by half of your customers. Here are some tips…
Read MoreFor many of the small businesspeople I advise, Twitter is one of the most confusing or overwhelming social media networks to make sense of. The barrage of information on Twitter is unrelenting, and it’s hard to know what strategies will work…
Read MoreHave you ever had a customer reach out to you with a customer service issue on social media? Most businesses think of social media as only a marketing tool (if they think of these channels at all). But including social…
Read MoreWhen marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…
Read MoreA few weeks ago, we answered the question Is Facebook Right for Marketing my Small Business? Today we shift focus to a different social media marketing platform, LinkedIn. LinkedIn is a professional networking platform with social elements, like status updates, groups and…
Read MoreSome marketing campaigns are so groan-worthy you have to share (and turn them into an object lesson). I received the following email from Microsoft, proclaiming, “You’re social, we’re social”: Object Lesson #1: Don’t Beg There are few things more pathetic than…
Read MoreIn an apparent effort to raise advertising revenues, Facebook is now encouraging individuals to develop a marketing plan for their personal lives by advertising “important news” to their friends and family. Find that hard to believe? It happened to me…
Read MoreIn this marketing podcast, Dave asks if a Pilates studio could use Pinterest in their small business marketing plan. I use this example to demonstrate how Pinterest could work for small businesses– and which businesses should just forget this social…
Read MoreWith 14.9 million users as of July 2012, Pinterest is certainly a growing social network. But should it be part of your marketing plan? If you answer “yes” to the questions in my Pinterest Marketing Checklist, a Pinterest marketing campaign should…
Read MoreFacebook’s stock price plummeted on the news that 83 million of its user accounts are fake— either duplicates, spambots or (most interestingly) pet accounts. That’s 8.7% of Facebook’s 955 million monthly active users. Despite the market’s reaction to this news,…
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