Social Media

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era
10 Sep

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

Blogging, Customer Experience, Marketing Planning, Marketing Science, Small Business, Social Media Marketing, Web Marketing, Writing, , , , , , , 0 Comments

Some businesses seem to be giving up on creating and publishing new content to their websites. Website Magazine predicted in 2015 that websites will become obsolete by 2020. But I still view a small business’s website as a critical part of…

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Avoid Advertising Annoyance: Keep Customers Engaged with New Content
03 Sep

Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Advertising, Customer Experience, Facebook Marketing, Google Ads, Instagram, Instagram Marketing, Marketing Planning, Marketing Videos, Pay Per Click Advertising, Taglines, Video Marketing, Web Marketing, , , , , , , , , 0 Comments

Literally everywhere you look, there’s advertising. As a small business, you probably contribute to the amount of advertising in the world. But we all know how frustrating it is to encounter the same advertisement over and over. Here’s a great…

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From Businesses to Users, Yelp is Losing its Appeal
16 Jul

From Businesses to Users, Yelp is Losing its Appeal

Advertising, Branding, Competitors, Customer Experience, Marketing, Philosophy, Social Media Marketing, Web Marketing, , , , , , , 0 Comments

Poor Customer Service and Increased Competition Take a Toll on Yelp An active community of users and businesses makes Yelp valuable. Community members are individuals. As Yelp matures as a business, the temptation to de-humanize the community while developing cookie-cutter…

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When to Use a Facebook 'Page Likes' Ad Campaign (And When to Stop It)
11 Jun

When to Use a Facebook ‘Page Likes’ Ad Campaign (And When to Stop It)

Advertising, Customers, Facebook Marketing, Marketing Theory, Pay Per Click Advertising, Social Media Marketing, , , , , , 0 Comments

Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…

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5 Tips to Make Your Marketing Videos Sparkle
28 May

[VIDEO] 5 Tips to Make Your Marketing Videos Sparkle

Customer Experience, Marketing Videos, Social Media Marketing, Technical Tips, Video Marketing, Web Marketing, , , , , , 0 Comments

Get longer video views and improve engagement when you add some sparkle to your videos. Try one or more of these video marketing tips in your next video. Watch the video: 5 Tips to Make Your Marketing Videos Sparkle Captions…

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U Got the Look: How Small Businesses Can Use Native Advertising for Instagram Success
07 May

U Got the Look: How Small Businesses Can Use Native Advertising for Instagram Success

Advertising, Customer Experience, Instagram, Instagram Marketing, Marketing Science, Research, Social Media Marketing, , , , , , 0 Comments

Promotional Instagram posts that mimic posts made by individual Instagram users are seen as more trustworthy than straightforward product advertising. New research by Benjamin K Johnson, Bridget Potocki and Jolanda Veldhuis tests this “native advertising” in Instagram against User-Generated Content (UGC)…

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What to do if spammers give you bad recommendations on Facebook
30 Apr

What to Do if Spammers Give You Fake Recommendations on Facebook

Customer Experience, Customers, Facebook Marketing, Social Media Marketing, word-of-mouth marketing, , , , , , 0 Comments

Even Marketing Experts Make Mistakes Back in 2013, I had just given birth to premature twins who needed constant love and care. Given Murphy’s Law, that’s exactly when four spam Facebook accounts gave my business low-star reviews, wrecking my Facebook…

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