Social Media

Facebook as a Customer Service Tool

Have you ever had a customer reach out to you with a customer service issue on social media? Most businesses think of social media as only a marketing tool (if they think of these channels at all). But including social…

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Make it Easy for Customers to See Your Marketing Content

When marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…

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Is LinkedIn Right for Marketing my Small Business?

A few weeks ago, we answered the question Is Facebook Right for Marketing my Small Business? Today we shift focus to a different social media marketing platform, LinkedIn. LinkedIn is a professional networking platform with social elements, like status updates, groups and…

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The Pinterest Marketing Checklist

With 14.9 million users as of July 2012, Pinterest is certainly a growing social network. But should it be part of your marketing plan? If you answer “yes” to the questions in my Pinterest Marketing Checklist, a Pinterest marketing campaign should…

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Marketing Podcast: Top Social Media Networks

Russell Ball guest-hosted “Getting Down to Business” when we discussed today’s top social media networks and how they fit into your small business marketing plan. Listen for specific marketing advice on Twitter, LinkedIn and more. Download or listen below: Marketing…

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