Social Media

What NOT TO DO on LinkedIn

We have all seen cringe-inducing social media marketing posts that make us say, “WHY would they share THAT?” I think these mistakes are particularly embarrassing on LinkedIn, because it is a professional network. Businesses, brands and individuals should showcase themselves at their professional best.…

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Keep Mobile in Mind: Small Business Marketing Tip

More than 50% of customers view email marketing communications or social media marketing campaigns on a smartphone. This means every message you share must keep mobile in mind or risk being ignored by half of your customers. Here are some tips…

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Facebook as a Customer Service Tool

Have you ever had a customer reach out to you with a customer service issue on social media? Most businesses think of social media as only a marketing tool (if they think of these channels at all). But including social…

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Make it Easy for Customers to See Your Marketing Content

When marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…

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Is LinkedIn Right for Marketing my Small Business?

A few weeks ago, we answered the question Is Facebook Right for Marketing my Small Business? Today we shift focus to a different social media marketing platform, LinkedIn. LinkedIn is a professional networking platform with social elements, like status updates, groups and…

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