Don’t Take Your Marketing Metaphors Too Far

Since I named my small business marketing firm Zoo in a Jungle Marketing, it’s pretty clear that I approve of marketing metaphors. Taken from Peter DeVries’ quote “Life is a zoo in a jungle,” my company name promotes stepping outside the constraining zoo of your immediate business environment into the jungles of possibility. But some […]

Is Your Small Business Tagline Great… or Lackluster?

When a business doesn’t understand its customers or know what’s important to them, it’s tempting to “throw things at the wall to see what sticks.” The result is usually confusing and bland (what a combination!). Check out this supposed tagline on a newsletter I received from an HVAC company: More Choices. No Worries. Less Hassle. Time & Money […]

Five Terrible Small Business Marketing Taglines

Positive reinforcement can be very powerful, which is why I wrote Ten Great Small Business Marketing Taglines. But we often remember negative examples more clearly.  Here are five examples of bad small business marketing taglines, along with some tips for every small business. Apollo – Quality Since 1910 What kind of small business do you think Apollo is? […]

Ten Great Small Business Marketing Taglines

Small businesses have many advantages over big businesses– the ability to build real relationships with customers, agility, flexibility, and more. But brand awareness is one area where the big guys excel. They have millions of dollars in marketing budget to educate customers about what they do and just why customers should care. Because of that, a […]

Cookie Monster is Happy Again

A few years ago, in the face of the obesity epidemic, Sesame Street tried to give Cookie Monster a new slogan: “Cookie is a sometimes food.” Cookie Monster bravely faced this new challenge, giving up his favorite phrase, “C is for cookie. That’s good enough for me.” Fans were not so kind. Petitions, blogs and […]

Taglines: Don’t Punt with Puns

Lately, I’ve noticed an uptick in the number of businesses that use puns in their taglines. As an avid lover of puns, you might expect me to approve of this marketing move. But using a pun in a tagline is the ultimate punt– it’s lazy and a way to escape truly thinking about how to […]