In this podcast, Gerhard Vierthaler and I talk with David Weatherholt, host of “Getting Down to Business,” about sales strategy and cold calling.
I advocate turning your marketing towards yourself to help all employees realize their roles in the sales process. A strong internal brand will improve your profitability, employee performance and your work environment.
Fortunately, small businesses are especially equipped to develop compelling internal brands. They are usually tight-knit organizations with a cohesive culture that can be harnessed to achieve a common company goal.