And Now for Something Completely Different

Green City Resources designed and installed this beautiful habitat garden on the roof of Macy’s Corporate Headquarters in Cincinnati. Rose Seeger and I produced a video to help prospective gardeners learn about the five elements needed to grow your own certified wildlife habitat. The video is posted on Green City Resources’ Facebook page. Watch the […]

3 Examples of Videos for Small Business Marketing

Small businesses are particularly well suited to video marketing campaigns, as I wrote about in “How Videos Boost Your Small Business Marketing.” Usually, the founder or employees are personable characters, which result in compelling and memorable videos. To give you inspiration, here are three marketing videos I produced for clients. Watch the video: What Happens if […]

Your Marketing Videos are Too Long

It’s true, your marketing videos are too long. Really, they are. We know that attention spans are seemingly growing shorter. On the popular social network Vine, videos must be six seconds or less. But even in the stodgy world of network television, marketing videos (otherwise known at TV commercials) are limited to 30 seconds. Fortunately, you […]

How NOT to Use Video in Your Marketing

These days, video content is a powerful marketing tool. Each month, 45.4% of internet users view at least one video. Each day, 100 million internet users watch video content. And Video Brewery reports that 90% of one online retailer’s customers report that video helps them make purchase decisions. But anything can be taken too far. […]

Extend Your Reach with Google Image and Video Ads

Most businesses know about Search Advertising with Google AdWords, and use the service fairly effectively to advertise to potential customers searching for products and services like theirs. Fewer take advantage of Google’s complementary Display Network, which promotes ads on websites whose readers match the demographics of your customers. To see if your business is already […]