3 Examples of Videos for Small Business Marketing

Small businesses are particularly well suited to video marketing campaigns, as I wrote about in “How Videos Boost Your Small Business Marketing.” Usually, the founder or employees are personable characters, which result in compelling and memorable videos.

To give you inspiration, here are three marketing videos I produced for clients.

Small Business Marketing Video Example

Watch the video: What Happens if You Don’t Winterize Your Sprinkler System

In this video for TriState Water Works, the founder of the company provides a dramatic example of failing to winterize a sprinkler system.

Small Business Marketing Video Example

Watch the video: Make these 2 Easy and Amazing Treats for Your Dog

Marketing videos don’t always need to feature the founder. Often, customer-facing employees make excellent videos that customers really relate to. In Grady Veterinary Hospital’s video, a receptionist shares healthy recipes for dog treats.

Small Business Marketing Video Example

Watch the video: Don’t Let the Wealthy Widows Get Away!

Marti Barletta is a speaker, so she always looks for opportunities to have her keynotes filmed. In this way, we turn a one-time event into an ongoing marketing campaign. In this speech to financial advisors, she shares details about how to earn business from affluent widows.

These three video marketing examples are quite different, but they have something in common: they are each extremely relevant to the organization’s customer target. And because of that focus, they have been very successful elements of my clients’ small business marketing efforts.

‘Weird Al’ Takes on Marketing

A good parody makes the audience somewhat uncomfortable, even as they laugh. The humor has to hit close to home to be truly funny. As you watch “Weird Al” Yankovic’s music video for “Mission Statement,” which buzzwords are a little too familiar to you?

To avoid using jargon in your marketing messages, see my tips in “Sadly, Interesting is More Important than Accurate.”

Your Marketing Videos are Too Long

It’s true, your marketing videos are too long. Really, they are.

We know that attention spans are seemingly growing shorter. On the popular social network Vine, videos must be six seconds or less. But even in the stodgy world of network television, marketing videos (otherwise known at TV commercials) are limited to 30 seconds.

Fortunately, you can go longer than a Vine, and even a little longer than a TV commercial. Keep your marketing videos to 90 seconds or less. But only if you want people to watch them.

How to Keep Marketing Videos to Only 90 Seconds

Your Marketing Videos are Too LongYou have lots to say about your business, and it’s incredibly interesting to you. But your customers don’t care that much and only have a little bit of interest in your business. Even the Most Interesting Man in the World shot 30-second commercials (and he’s been retired).

Here’s how you keep marketing videos to 90 seconds:

  • Choose incredibly focused topics. Remember in high school or college, when you had to write research papers? When you chose an impossibly broad topic like the Civil War, your teacher made you choose one small facet to focus on. Don’t try to cover a topic that would require an entire documentary. Break it up into many, smaller videos.
  • Consider the one thing you want customers to remember from the video and shoot only that thing.
  • Watch a lot of marketing videos yourself to truly understand what is effective on film and what isn’t.
  • Don’t be afraid to shoot several takes to get the perfect phrasing and timing. Seconds really do matter in marketing videos.

Enjoy these tips and happy shooting!

How Videos Boost Your Small Business Marketing

Do you know that Google owns YouTube? You probably do. Google owns lots of things and is buying and creating more things every day.

Google has a simple business goal: to take over the world. And one small part of achieving that goal is to make YouTube videos ubiquitous. If you help Google achieve this goal, you’ll be rewarded with SEO cred that boosts your small business website’s search rankings.

Here’s a process you can follow for making videos that help your small business marketing efforts:

  • Create YouTube videos that are relevant to your brand and offerings. Make them short and interesting– 90 seconds is plenty of time.
  • Write video descriptions that contain your desired search keywords.
  • Embed these videos in your website, such as in blog posts or on product pages. A great example is on Steve Yastrow’s page for his Ditch the Pitch sales training methodology.
  • Write short, interesting content to surround the video. Again, make sure to include your keywords.
  • Frequently update your site with new videos, so Google sees that you are creating fresh, relevant content for website visitors.

I follow this process with my small business clients, and we see significant success with our organic search traffic. Give it a try!