Web Marketing

When to Use a Facebook 'Page Likes' Ad Campaign (And When to Stop It)

When to Use a Facebook ‘Page Likes’ Ad Campaign (And When to Stop It)

Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…

Read More
5 Tips to Make Your Marketing Videos Sparkle

[VIDEO] 5 Tips to Make Your Marketing Videos Sparkle

Get longer video views and improve engagement when you add some sparkle to your videos. Try one or more of these video marketing tips in your next video. Watch the video: 5 Tips to Make Your Marketing Videos Sparkle Captions…

Read More
Email Marketing: Give Your Customers Something to Click On

Email Marketing: Give Your Customers Something to Click On

Create Content Complimentary to Both Your Audience’s Interests and Your Business Needs My client TriState Water Works has two important business seasons for irrigation maintenance: Spring Start-Up and Fall Winterization. Email marketing is an important part of helping our customers…

Read More
5 Tips for Marketing with Video

[VIDEO] 5 Tips for Marketing with Video

Marketing with video makes a lot of sense for small businesses. Customers love watching videos. Having videos on your website helps SEO. And video advertising gets better results than ads with text or images. Here are my five basic tips…

Read More

Save Your Marketing Budget with Negative Keywords

Almost every pay-per-click advertising campaign has room for optimization. Today, let’s focus on one simple way to save money with your Google AdWords campaigns: adding negative keywords. A negative keyword prevents your ad from being triggered by a certain word or…

Read More

Blogging is Not Dead. It’s a Vital Marketing Tool.

Blogging has been around since the 1990’s, and the practice has been fairly universally panned ever since. In the early days, detractors sneered that no one wants to read what bloggers ate for lunch (before the rise of foodie blogs proved…

Read More

The Case Against Bing Advertising

Bing Ads serve the Bing, Yahoo! and MSN search networks. According to most statistics, these networks account for around 36% of web searches. Basic math indicates that to reach a third more potential customers, you should advertise on the network. But…

Read More