word-of-mouth marketing

The Pinterest Marketing Checklist

With 14.9 million users as of July 2012, Pinterest is certainly a growing social network. But should it be part of your marketing plan? If you answer “yes” to the questions in my Pinterest Marketing Checklist, a Pinterest marketing campaign should…

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Foursquare for Small Business Marketing

Foursquare is a social site that reports having 15 million members worldwide. The number is pretty impressive, but is Foursquare an effective small business marketing tool? As with any marketing tactic, the answer depends on the kind of business you have. Here…

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Fake Word-of-Mouth Marketing Could Cost You

Word-of-mouth marketing, the kind of marketing where your customers spread the word for you, is an exceptionally effective marketing strategy in our world of connections and sharing. Customers trust word-of-mouth because it comes from their disinterested friends, family or online…

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Marketing is easy when you’re awesome

A couple weeks ago, I published a post imploring businesses to be good. Being good is important for your business, though it might not make your marketing any easier. But what if your business is not just good, it’s awesome? Being…

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Be Good, Businesses

The plumber ruined my plaster ceiling. A year later, the roofer broke my deck. They both told me, “I want to make this right.” Then, they did everything in their power to avoid paying. (With limited success. I’m pretty tenacious.)…

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