Writing/Editing

How to Defeat Writer's Block and Publish Interesting Content for Your Audience

How to Defeat Writer’s Block and Publish Interesting Content for Your Audience

There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…

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4 Essentials to Sell Books on Amazon

4 Essentials to Sell Books on Amazon

For authors, Amazon is the online retail behemoth you can’t live without (and sometimes, you can’t live with). It’s estimated that Amazon has 800,000 eBooks available and 1.8 million print books for sale. On a given day, Amazon may sell…

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2 Medical Marketing Slogans that Miss the Mark

2 Medical Marketing Slogans that Miss the Mark

An organization’s brand is often summarized into a tagline, a rallying cry for what the organization promises to deliver to its customers. Marketing slogans should inspire and motivate customers. In these two instances of medical marketing slogans, the organizations haven’t…

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It’s Election Day. You Won’t Read this Post.

Except you might read my post now that I’ve included a shameless mention of Election Day. When your customers are universally interested in an event or holiday, don’t change the subject. Work with it. Although cycles of celebration may not…

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LinkedIn Publishing Platform Yields Lackluster Results

LinkedIn is a critical social media tool for networking, while adding significant value to B2B marketing and sales. I recommend that every individual stay active on the network, along with regularly updating your profile. Many businesses should have a LinkedIn strategy, too. When LinkedIn launched…

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Sadly, Interesting is More Important than Accurate

Precise language is one of my joys. It’s exhilarating to find exactly the right word that communicates in the best way possible. Which is why it pains me to admit that accuracy isn’t all that important if it’s boring. For marketing communications,…

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Blogging is Not Dead. It’s a Vital Marketing Tool.

Blogging has been around since the 1990’s, and the practice has been fairly universally panned ever since. In the early days, detractors sneered that no one wants to read what bloggers ate for lunch (before the rise of foodie blogs proved…

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