Dave Weatherholt invited me on his show, “Getting Down to Business” to talk about creative marketing ideas for small business. What’s the most creative thing I could think to say?
“Every experience a customer has with you, they consider that marketing.”
Talk about room for creativity! If everything is marketing, then everything needs to be designed with your customer in mind.
During the show, I did offer listeners some creative marketing campaign ideas, while advising all small businesses to create a good strategy before embarking on creative promotions. Dave and I also discussed effective small business marketing campaigns and the reason for their success.