Most businesses don’t realize that Google provides a variety of free tools to improve your website traffic. Following are some of the most useful free Google tools:
Install Google Analytics on your website to track all sorts of nifty data, like how many visitors came from Anchorage, AK last month or the average time a visitor spends on your products page during your Tuesday Special Sales. Analyzing this data tells you how successful (or not…) your web initiatives are.
Gain an edge in Google Search Results by signing up for a free Google Local listing. Your business address, logo, phone number and website address will appear on Google’s maps when users search for your products or services
Get Google’s advice on how to improve your site for search with Google Webmaster Tools. See what other sites link to yours, upload your sitemap for Google to use, see what search queries lead visitors to your site and more.
Manage your blog’s RSS feed with Feedburner. Features include the ability to specify a delivery time, see how many email subscribers you have and customize the look and feel of your feed. Feedburner works with your existing RSS feed.