The Importance of an Internal Brand

In this podcast, Gerhard Vierthaler and I talk with David Weatherholt, host of “Getting Down to Business,” about sales strategy and cold calling.

I advocate turning your marketing towards yourself to help all employees realize their roles in the sales process. A strong internal brand will improve your profitability, employee performance and your work environment.

Fortunately, small businesses are especially equipped to develop compelling internal brands. They are usually tight-knit organizations with a cohesive culture that can be harnessed to achieve a common company goal.

Download the advertising and promotions for small business MP3 file here. (13.38MB)

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