Does your blog suffer from ennui?
It does if you’ve ever posted something like, “I can’t believe how long it’s been since I updated my blog!” Even though posting regularly is the number one key to blogging success, it can be hard to keep a schedule. From finding time to finding something to write about, there are many obstacles to keep you from posting as much as you should.
Here are some tips to keep your blog regular.
Know your blog’s purpose.
Many writers can’t figure out what to write about because they don’t know the goal they are trying to reach. If you have a business blog, what are the business goals you are trying to achieve? One goal could be to find qualified buyers interested in your products. Another could be to engage your current customers. You might be trying to get referrals. What is your blog’s purpose? Write to fulfill that purpose and reach your goals.
Record your thoughts.
If you find it hard to sort out your thoughts in writing, don’t! Use a voice recorder to compose your blog posts. Many people find it difficult to write, but almost everyone can have a conversation. Once you determine what you’re trying to say, use the transcript as your blog post.
It seems obvious, but ideas for a blog post can strike at any time. Be prepared with your favorite notebook, iPhone app or even that voice recorder. You never know when a visit to a restaurant, dramatic sunset or chance encouter could be the impetus for a fantastic post. Capture the details as they happen.
Use your notes.
Don’t just take notes! Use them to write blog posts. And here’s a secret: if you’ve written a book or two, you’ve got hundreds of pages of notes conveniently published for your convenience. Use advice from your books, coupled with current events or recent experiences, to create fresh, engaging blog posts.
Develop an editorial calendar.
You should post to your blog at least once a week. To keep that goal, you need a schedule. You probably schedule appointments for oil changes or hair cuts, so why not schedule writing time? Your calendar can be as detailed as deciding on topics in advance or as general as just deciding on the day and time a post will go out each week. Get someone to help you stay accountable to your calendar, and you’ll have even more success.
A counter-intuitive strategy to saving time is to write several blog posts all at once and schedule them for the future. It saves more time to get in the writing mindset once and write five posts than to find time to write on five different occasions.
If blogging is truly part of your strategy to reach your goals, then it would be worthwhile to invest in a writing coach or professional writer. A coach will hold you accountable to schedules and topics, while a writer will consult with you and write excellent posts that meets your goals. (Might I mention that Zoo in a Jungle Marketing provides such services?)
I’ve developed these tips after years of making and breaking writing commitments to myself and my business– and seeing many others do the same. If you have any tips of your own for keeping your blog regular, I’d love to read them in the comments.