A couple weeks ago, I published a post imploring businesses to be good. Being good is important for your business, though it might not make your marketing any easier. But what if your business is not just good, it’s awesome? Being awesome opens the door to great marketing opportunities that makes your marketing strategy easy.
Here are three ways marketing is easy when you’re awesome:
1. PR and social media are easy
For many businesses, developing a compelling PR and social media strategy is hard– what do we say? who will care? who will spread the message? But for businesses that are awesome, PR is easy.
Grady Veterinary Hospital in Cincinnati, OH accepts animals in need from the SPCA. Right now, they are caring for a kitten that had been set on fire and loosed on a city street. Each day, they provide updates on the little guy’s progress. Because they do awesome things, their public relations and social media strategy is easy: Tell stories about the wonderful animals we help.
2. Word of mouth marketing is easy
It’s pretty obvious that if your business is awesome, your customers will want to talk about you. That’s the essence of word of mouth marketing. Give your customers something to talk about– a charitable initiative, an innovative application of your product or service that goes above and beyond what they could have imagined.
The BonBonerie is an extremely successful confectioner here in Cincinnati. Customer demand is so strong that they have an entire cafe dedicated to wedding cake tastings. Their business has been built mostly on word-of-mouth marketing because their business is amazing. The beautiful cakes, delicious flavors and careful service give customers plenty to rave about. Crafting this business wasn’t easy, but the word of mouth marketing is creating itself.
3. Employee satisfaction is easy
Happy employees make happy customers. When an employee believes in what she does, she wants to help each customer as much as she can. And, no surprise, employees find it easiest to believe in awesome employers.
When I worked at Apple, my fellow employees were 100% dedicated to the company’s way of doing business. Apple has a great employee training program and customer service methodology, and the employees already believe wholeheartedly in the products they sell. Because employees believe the company is awesome, they are able to provide customers with awesome experiences.
Marketing is easy when you’re awesome. “But my business isn’t awesome,” you might reply. So what are you going to do about it?