Marketing management is an ongoing activity, and it’s key to your business’s success. Marketing is something you do everyday, whether you are conscious of it or not. From your customers’ perspective, every experience they have or belief they hold about your business has been crafted by your products and employes. Are you managing these experiences or leaving them to chance?
It’s fun and exciting to engage in a large marketing project like branding a new product or revitalizing your marketing with a social media blitz. But these large projects receive undue credit for a business’s success- it’s the day-to-day actions that cumulatively build success. Your customers need to be able to rely on you, not just when they first buy or when you launch a new campaign.
Here are some tips for managing your marketing:
- Set goals. Set daily, weekly or monthly goals for how the frequency of your marketing activities. For instance, your goals could be one local event per month, one email newsletter per month and one Facebook post per week.
- Make a schedule. Looming due dates have quite an effect on the human psyche. Set a firm schedule for your goals, like publishing a blog post every Wednesday morning.
- Monitor and make changes. Some marketing activities keep themselves going. For best results, you should monitor these activities and make changes based on your observations. For example, look at your Google AdWords each month to see what you can learn.
- Measure results. Managing your marketing can be hard work. Measure your results, so you can see which efforts are paying off and which aren’t. Stop the least effective ones, and put more energy into the producers.
- Show discipline. All of these tips are rooted in having the discipline to keep marketing. Discipline is the number one ingredient for marketing management success. It’s not sexy, but it’s true.
By managing your marketing, you will create a compelling story for customers to buy into. You just have to keep at it, everyday.
If you don’t have the time or energy to manage your marketing, you could look into hiring a professional to manage it for you. Conveniently, Zoo in a Jungle Marketing excels at marketing management. Contact me to talk about your business: Amanda Cullen, 513.833.4203, amanda@zooinajungle.com.
