Web Design: Why Go WordPress?

In the last few years, I’ve chosen WordPress as the web design platform for the vast majority of my clients’ websites. In fact, a colleague told me yesterday that his web team recommended they rebuild their entire site in WordPress, even though he asked for just a couple new features (the site was originally built using a supposedly more versatile platform).  And yet I still occasionally witness web design professionals scoff at WordPress as merely for bloggers, not for businesses.

So let me tell you why WordPress is usually an amazing choice when you’re considering redesigning your website.

  1. It’s free and open-source, with a large, active community constantly improving it.
  2. It’s a Content Management System (CMS), meaning anyone in your company who can use Microsoft Word can update the website.
  3. It’s incredibly versatile, whether you want a sparse, minimalist website or one that has all the bells and whistles.
  4. It’s expandable. Need a new page? No problem. Want to add some new capability? There’s no limit.
  5. It’s easy to make WordPress SEO-friendly.
Check out WordPress’s featured sites to see what the platform is capable of.

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