Imagine a car designer saying, “It’s boring to have the brake on the right and the accelerator on the left. We need to stand out! Let’s put the brake next to this cup-holder.” How well would a car like this sell? Can you imagine re-training generations of drivers to drive differently just for the sake of one car design?
Every day, web designers are having the same conversation about website design (admittedly, with less fatal results). They are so bored of putting the “Contact” button on the right side of the menu bar that they forget having these conventions makes websites easy to use.
Sometimes web marketers mistake user habits for boring design. If users are researching dozens or hundreds of websites looking for products and services like yours, they appreciate a site that’s easy to navigate– and they’re only going to visit your site for about three seconds before they decide to stay or move onto the next one.
A website design must show the user what they’re looking for in those first three seconds before any user will take the time to admire beautiful design elements or creative devices. Part of that experience is having traditional elements in expected places. If a user can’t find your contact information, how will he ever call you?