If you’ve got a great product or service, what’s the best way to market and sell it?
By letting customers try it out!
Lighthouse Carwash does this whenever they open a new car wash. For the first few days, all the washes are free. It helps them build a customer base by showing just how great the service is.
Busken Bakery in Cincinnati does the same with their business catering service. Their flyer promoting the service is pretty nice:
But it isn’t nearly as enticing as the free dozen donuts that accompanies it:
Who wouldn’t trust this bakery to cater their next business breakfast after tasting these delicious donuts? (My apologies to anyone dieting this January.)
Not only does giving samples allow customers to experience your product, it’s a much more cost-effective marketing effort than almost any other tactic. For instance, compare the cost of a free car wash or dozen donuts to the price of a radio commercial.
When you’ve got a great product you can sample, your customers get a delightful experience, and your business stays in the marketing budget. See why it’s the best?