My husband and I had a great experience dining at Jimmy G’s, so I wrote them a five-star review on Yelp.
Less than an hour later, I received an email from Ross, the manager, thanking me for reviewing the restaurant. At first I thought, “What courtesy! How kind! How unusual!”
But then I thought… “Why isn’t every consumer business doing this?” Ross’s simple message turned me into a raving fan. I’m even giving them publicity on my blog. And it only took five minutes of his time.
How long would it take you to write a short thank-you message on Yelp to each of your reviewers?
Beyond thanking positive reviewers, what if you could repair customer relationships that resulted in negative reviews? Usually, it wouldn’t take more than an apology and a token of your sincerity.
Wouldn’t that be valuable to your business?