Most small businesses feature pictures of their team on their websites, social media platforms or even in their physical location. When customers see pictures of the business owner or your team, they will associate the quality of the picture with the quality of your business. Everything is marketing!
With the popularity of selfies and casual smartphone photography, it can be difficult to get professional headshot photos of your team. Here are some simple tips for taking great headshots:
- Don’t take a selfie. Even if you can’t hire a professional photographer, ask someone else to take the photo for you.
- Plan the background. The background of a headshot photograph shouldn’t be distracting. Avoid backgrounds that contain other people or traffic. Easy background choices include brick walls, an interior wall painted a simple color, trees, or other non-distracting natural elements.
- Think about lighting. For most headshots, it’s fine to use a smartphone or consumer-grade camera, as long as you have good lighting. Ambient daylight will make for the best results, so have fun taking your photo shoot outside.
- Take the photo straight on. Unless you have an artistic vision that uses unique angles, take the simple approach of having your photograph taken at eye-level, while looking at the camera.
- Stay focused. Make sure the camera is focused on you and that the picture is clear and sharp.
- Look the part. Plan your wardrobe, do your hair and smile!
- It’s great to be quirky, but have a purpose for the composition. Think of settings that are relevant to your brand personality. If you don’t have a lot of time, classic portrait approaches are always great for professional headshot photography.
- Ideally, the photos of your entire team will complement each other. Using similar angles and backgrounds will reinforce customers’ impressions that you all collaborate.
A picture is worth a thousand words, so take a look at some examples.
Examples of Good Headshot Photos
Incidentally, this is my professional headshot, taken by the amazingly talented Laura Poland of Reflected Spectrum Photography
Examples of Bad Headshot Photos
By following these tips and putting in a little extra effort, your small business will have team headshots that represent your brand.