Small Business Marketing Can Be Confusing

Check out this graphic of the Marketing Technology Universe from chiefmartec.com:

With all these categories and marketing companies vying for attention, I can see why marketing is confusing for many small businesses. But it doesn’t have to be.

Forget about the marketing universe and focus on what matters to your customers. When you learn what your customers value and where they like to spend their time, you will have the answer to which marketing messages to craft and what media to use. Then, it’s pretty straightforward to choose a marketing partner.