Blogging has been around since the 1990’s, and the practice has been fairly universally panned ever since. In the early days, detractors sneered that no one wants to read what bloggers ate for lunch (before the rise of foodie blogs proved them wrong). Today, blog belittlers insist that businesses should stop blogging and focus solely on social media.
But the truth is that blogs remain a vital small business marketing tool.
Why Blogs are Great for Marketing Your Small Business
- When you write with focused keywords, blogs are great for SEO. Search engines value websites that are regularly updated.
- Interesting blog posts provide content for your social media campaigns, while directing customers to pages that promote your brand in the best way.
- Packaging one or two interesting blog posts with your promotional emails increase open rates and customer engagement.
HubSpot published a helpful article last year, “21 Essential Strategies for Growing Your Business with Inbound Marketing.” Included is helpful research showing how blogs increase your small business marketing effectiveness, such as:
If you’ve been neglecting your blog, start it up again! Try posting one interesting piece of content each week, including posts, videos or pictures. To keep on schedule, follow my tips for creating an editorial calendar.