Let’s say you have a great idea for marketing your small business– building a vibrant Twitter following, partnering with a local civic organization to host community events or offering a compelling referral program to customers.
Now what? How do you make sure your campaign is successful and meets your goals?
You need a small business marketing campaign brief.
A campaign brief helps you solidify your strategy, think through implementation and gives you an at-a-glance view of what needs to be accomplished. It’s an organizational tool that removes doubt and helps campaigns run smoothly and successfully.
Here’s a Sample Small Business Marketing Campaign Brief, similar to what I create for my clients:
Have questions about how campaign briefs could work for your small business marketing? Send me an email, and let’s talk – firstname.lastname@example.org