Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website:
We’re a hotel for the curious, the adventurous for those who see every journey as a chance to be inspired by the unexpected.
First, the hotel’s marketing team targeted me with a fairly effective Facebook ad showing a bronze lobster and woman in quirky professional dress.
Things escalated quickly from there, as I was next confronted on my Facebook feed by a sultry man peeking through a feather duster. That was certainly unexpected!
Next trip, I think I’ll skip on Renaissance Hotels. The creepy vibe just isn’t for me.
This marketing campaign is a great example of a perfectly good brand strategy wrecked by one ad execution. Every little detail matters!