From Products, to Local Services to Books, Never Underestimate the Power of 5-Star Reviews to Boost Sales
In the hustle of day-to-day operations and marketing, it can be easy to lose sight of encouraging online reviews from your customers. But check out some of these statistics on the importance of reviews:
- 72% of consumers won’t take action until they read reviews
- 91% of Millennials trust online reviews as much as friends and family
- More than half of consumers won’t use a business if it has less than a 4-star rating
- A single business review can lift its conversion by 10%
- Users reading reviews on a mobile device are 127% more likely to make a purchase than desktop users.
Are You Getting Reviews Where it Matter Most?
Different businesses and organizations benefit from different review sites. Depending on your kind of product or service, if you’re B2C or B2B, or who your audience is, you’ll want to consider these general and niche review avenues:
- Angie’s List, Home Advisor, Houzz, etc.
- Roadtrippers, TripAdvisor, Yelp, etc.
- ConsumerReports, Better Business Bureau
Big brands understand the importance of reviews. In emails, website pop-ups and contests, clothing retailers practically beg consumers to review purchases. I don’t advocate this “pester to no end” marketing strategy for small businesses– your customers will only give you so much attention before becoming annoyed (and unsubscribing). But include review requests in your overall marketing plan, and remember that 5-star reviews are gold.