Ritter and Hagee Show It’s Possible to Be Both Responsible and Amusing
From a marketing perspective, I found the montage “Every Covid-19 Commercial is Exactly the Same” hilarious and an important reminder that following the crowd doesn’t inspire customers.
As Cincinnati optometrist Ritter and Hagee prepare to re-open according to Governor DeWine’s guidelines, they sent out a refreshingly honest and human email to patients.
The video outlining new appointment procedures and safety precautions features staff reciting a Seussical-like poem about masks, sanitation and how the practice will reschedule the 1,000 canceled appointments from the past six weeks.
The lesson for marketing your small business during a pandemic is to stick to your brand, be responsible and don’t be afraid to show customers that you can have a little fun. With all the stress and worry circulating, customers will appreciate the breath of fresh air.