New Website, Logo and Design Details Welcome Library Patrons
The Cincinnati & Hamilton County Public Library recently launched an updated website, complete with a new name and beautiful visual brand. The effort is a great example of infusing an organization’s personality and values into its graphic design. The library describes the launch:
“Our Library has always been a place open for everyone, and now our brand better reflects it. We designed the new site to make it simpler to use in the long-term.”
Previous Logo Spoke of Times Past
The Cincinnati Library’s bright red logo had been in commission past its prime, with sharp angles that echoed both a book’s pages and the architecture of the Main Library. Additionally, the name “The Public Library of Cincinnati and Hamilton County” seems a bit stuffy for modern times.
New Logo Speaks to Library’s Present Personality
With a more casual typeface, judicious use of bright color and simplification of name, the new logo is approachable and helps communicate the library’s mission:
“Connecting people with the world of ideas and information.”
New Design Philosophy is More than Just a Logo
The spirit of the new logo is carried into all aspects of the library’s graphic design from blog posts to Facebook. Here are some examples.
If your brand could use a refresh to make it more relevant to customers, contact us.