Don’t Jump Right into Buying Ads!
When a small business decides that it’s time to run a marketing campaign, they often want to get started showing ads right away. It could be that there’s an important date or purchasing season looming, like a conference or summer break.
Resist the urge to start spending your marketing budget right away, and first take a moment to answer these critical questions:
- Who is our audience?
- What specific actions do we want them to take?
- What do we want them to believe?
- What can we say that will inspire them to believe?
- What marketing channels are effective with our audience?
- How will we measure success? (or failure?)
When I plan marketing campaigns, I use a Marketing Campaign Playbook to outline all the details that need to be thought through and executed. Planning takes a little time, but it’s the strategic underpinning that guarantees your campaign is set for success. Plus, when you outline all the steps required, it’s easier to get everything done.
I’ve decided to share my template with my readers, so you can see how simple the process is. So, get my marketing campaign playbook template and get organizing!